Leapmotor 자동차 쇼룸 인테리어 디자인 by Guangzhou ACE Renovation Design is a highly esteemed winner of the very prestigious 2025 A' Design Award 철상 in 인테리어 공간 및 전시 디자인 Competition Category.
철인테리어· 2025
Leapmotor 자동차 쇼룸 인테리어 디자인
by Guangzhou ACE Renovation Design
Client: Zhejiang Leapmotor Automobile Sales Service Co., Ltd
A' Design Award 철상 Winner in 인테리어 Category
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The Design
About Leapmotor 자동차 쇼룸 인테리어 디자인
립모터(Leapmotor)는 중국의 전기차 쇼룸을 위한 공간 아이덴티티 디자인이다. 실내는 차량 전시 구역, 휴게 공간, 상담실로 구성되며, 원활한 동선을 지원하는 메인 통로를 통해 서로 연결된다. 대표 차량이 놓인 브랜드 사이니지 월이 주 출입구를 마주하고, 리셉션 데스크는 주요 방문객 동선을 향하도록 배치되었다. 중성적인 화이트와 라이트 그레이는 낮은 채도의 우드 텍스처, 미러 및 메탈 마감과 조화를 이룬다. 브랜드 그린 컬러의 가구 스티칭과 교체 가능한 마그네틱 디스플레이 패널이 브랜드 인지도를 한층 강화한다.
The Recognition
About the A' Design Award 철상
Leapmotor 자동차 쇼룸 인테리어 디자인, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Leapmotor 자동차 쇼룸 인테리어 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Leapmotor 자동차 쇼룸 인테리어 디자인, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Leapmotore Space Identity Design embraces a modern, high tech aesthetic to underscore technological sophistication of the brand and enhance its identity in the minds of consumers. Following the Leapmotore space identity manual and conducting an onsite inspection, the design team has made comprehensive improvements to the interior, including functional zoning, traffic flow planning, and material selection, conveying the high end presence of the brand and its innovative spirit.
- Tags
- 4S SI design, High tech aesthetics, Simple and modern, Bright and transparent, Warm and intimate
- Production Technology
- The dominant neutral colors of white and light grey are enriched with low saturation wood textures, mirror and metal materials, creating a futuristic, high tech ambiance that highlights the presence of Leapmotore as an emerging force in the electric vehicle industry. The furniture stitching uses Leapmotore green for a vibe specific to the brand.
The magnetic panels in the material and color display section can be updated to present the latest options and information on products and the brand. - Design Challenge
- The key challenge was to showcase technological innovation of Leapmotore and its smart presence in a limited space. To this end, the dominant neutral colors are complemented by furniture details in the brand visual identity color, enhancing brand recognition and creating an environment that feels smart and high tech. The magnetic panels in the material and color display section can be updated to present the latest product information, embodying the brand commitment to technological innovation.
- Research
- Following the Leapmotore space identity manual and conducting an onsite inspection, the design team has made comprehensive improvements to the interior, including functional zoning, traffic flow planning, and material selection, aiming to convey the intelligent presence of the brand and its innovative spirit. Additionally, the dedicated areas for showcasing brand advantages and positioning further reinforce its image, impressing customers with its technological prowess and unique charm.
- Inspiration
- Embracing simplicity, warmth, and tech, the design blends neutral white with mirror and metal materials for a high tech vibe, while low saturation wood textures add understated luxury. Leapmotore green in furniture details boosts brand recognition. The exterior features streamlined geometry that harmonizes with surroundings, and 3D space development maximizes land use, making the store a landmark showcasing the tech strength and sustainability commitment of the brand.
- Project Duration
- The SI design started in Hangzhou, in October, 2023, and made its debut in July, 2024, in China.
- Operation Flow
- Opposite the main entrance is the brand signage wall with a featured vehicle, while the reception desk faces the main foot flow, leaving a lasting first impression. The informative presentation highlights its technological excellence and innovative spirit.
The main passageway ensures smooth navigation among the vehicle display zone, relaxation area, and negotiation rooms. The glass wall at the far end integrates an LED screen for promotion without obstruction, which can double as an event salon. - Team Members
- Lixue Hu,Shuxia Pang,Yihe Chen
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