은 패키징 · 2025

Luna Alpina 패키징

by Arman Auzhanov

A' Design Award 은상 2025 in 패키징
CLIENT: Eurasia Elite
Estimated Number of Design Views: 28,742
Verification code B1C23138E3 · Verify this award

Visit Site View at A' Design Award Press Release

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About Luna Alpina 패키징

카자흐스탄 출신 디자이너 아르만 아우자노프(Arman Auzhanov)는 프리미엄 보드카를 위한 완전한 프로젝트를 제작했다. 그는 최신 기술 소재를 기반으로 달과 우주의 이미지를 명확한 시각적 상징 체계로 활용했다. 제품 포지셔닝은 두 가지 차별화 요소를 바탕으로 한다: 감성적 측면(보드카가 달의 주기에 맞춰 생산됨)과 합리적 측면(문스톤 여과를 통한 정제). 독창적인 형태의 병은 달 분화구를 형상화한 음각 처리가 되어 있다. 라벨에는 미세 결정체가 포함된 소재를 사용하여 역동적인 별하늘 이미지를 구현했으며, 달의 이미지를 표현하기 위해 프레넬 렌즈 기법을 적용했다. 미래지향적인 선물용 패키징이 전체적인 이미지를 완성한다.

About the A' Design Award 은상

Luna Alpina 패키징, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Luna Alpina 패키징, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Luna Alpina 패키징, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Press Kit

Unique Properties: The name LUNA personifies the essence of premium positioning. The epithet "sky vodka" supports it. The positioning is supported by two USP: emotional - vodka is produced in accordance with the phases of the moon, and rational - it is cleaned with a moonstone.

The unique bottle is debossed by the lunar craters shape, sparkling on the shelf.

For the label we use a material making the starry sky image n dynamics, which supports the theme of space.

Futuristic gift packaging makes a mysterious image
Dimensions & Packaging: Bottle: 65 x 65 x 300 mm
Gift packaging: 80 x 80 x 320 mm
Tags: luna, moon, sky-vodka, vodka, Fresnel lens, Arman, Auzhanov, starry sky
Production Technology: We used various modern technologies that attract attention: deep lens Fresnel, which creates the effect of a voluminous iridescent moon, hot foil and Brail glossy varnish glowing in ultraviolet light.

The label is made of special material with a velvet effect, with millions of glittering crystals.

The personal mold for bottle, slightly tinted glass and transparent T-shape closure with black leg create a unique premium image.

Futuristic gift packaging combines matte plastic and metal.
Design Challenge: Today’s vodka market is one of the most highly competitive. Almost all imaginable positions are already taken. So the most difficult task is to find a way to stand out on it.
Research: Before that, there was no product on the domestic market of Kazakhstan with the potential for the world export. "Luna" vodka is created to be attractive for the Kazakhstani mentality and at the same time to contain a message understandable to foreigners.

People of generation Y (which is the most solvent both in Kazakhstan and in the world) are attracted by stories mystical and real.
Inspiration: For the base of brand, we have chosen the moon as an archetypal symbol, understandable to everyone and easy to remember. It is often used in literature and art, sounds in poetry and music. Many people believe in its influence on our psychological and even physiological condition.
We decided to create the Image of the moon and the whole space using clear semantic code and innovative visual solutions based on contrast materials.
Project Duration: The project started in December 2021 in Minsk and finished in December 2023 in Shymkent
Operation Flow: The label with the glittering deep lens Fresnel looking like the moon and millions of shimmering crystals draws attention of any customer passing by the shelf and creates a desire pick up the bottle to take a closer look.
Patents: Copyrights belong to Arman Auzhanov, 2021-2024