디자이너 Goodtone의 작품 Birch 오피스 체어은(는) 매우 권위 있는 2025 A' Design Award 플래티넘상의 사무용 가구 디자인 부문에서 탁월한 수상작입니다.

플래티넘사무용 가구· 2025

Birch 오피스 체어

디자이너: Goodtone

사무용 가구 부문 A' Design Award 플래티넘상 수상작

1,550,899

인증된 수상작

#163625 수상 상태 인증하기

A' Design Award에서 보기 보도 자료 수상 배지

색상

디자인

Birch 오피스 체어 소개

버치는 향상된 등받이 편안함을 핵심으로 하는 고성능 유연 오피스 체어입니다. 디자이너는 인체의 자연스러운 구조적 곡선을 디자인 영감의 원천으로 삼아, 인체의 등과 척추의 움직임 곡선을 시뮬레이션하여 연결된 이중 등받이 구조를 구현했습니다. 이는 인체의 전방, 후방, 측면 비틀림 등 다양한 움직임을 손쉽게 수용하며, 다양한 사용 시나리오를 편안하게 지원합니다.

수상 인정

A' Design Award 플래티넘상 소개

Birch 오피스 체어, 이 작품은 A' Design Award 플래티넘상 수상작으로, 진정으로 탁월하고 우아하며 장엄한 디자인에 수여되는 극히 권위 있는 인정입니다. 플래티넘상 수상작은 창조의 경이로움이자 지적 창의성의 한계를 보여 주는 증거이며, 디자이너의 비견할 데 없는 전문성과 천재성을 드러냅니다. 이러한 디자인은 한 시대의 미학을 규정하고 사회 복지에 기여하며 예술, 과학, 디자인, 기술의 경계를 넓히는 가장 명성 높은 작품이 될 것으로 기대됩니다. Birch 오피스 체어, 이 작품은 초월적인 수준의 탁월함을 보여 주며 유익하고 가치 있는 특성으로 세상을 더 나은 곳으로 만듭니다. Birch 오피스 체어, 이 작품은 욕망을 일깨우고 영감을 주며 기쁨을 선사하는 A' Design Award 플래티넘상 수상작입니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: Birch is a high-performance flexible office chair with upgraded back comfort as its core. The designer uses the natural structural curves of the human body as the source of design inspiration, simulating the moving arcs of the human body's back and spine to present a linked double-back structure, which can easily handle the human body's forward, backward, side twisting and other movements, and can easily take care of a variety of usage scenarios.
치수 및 패키징: Width 660 mm x Depth 570-630 mm x Height 1170-1255 mm
태그: Office Furniture, Office Chair, BIRCH, Double-back Support System
생산 기술: The integrated double-back flexible support system is the core of the Birch series. In view of the differences in individual waist physiological structures, Birch abandons the traditional structure of separated waist and back, and for the first time applies the innovative double-back linkage structure to create an integrated gliding support system, which effectively provides three-in-one support for the back, waist, and sacrum. The metal outer frame and the lightweight inner frame are equipped with dual mechanism functions of adaptive dynamic adjustment and back locking respectively. The lumbar support area can switch between dynamic and static states according to the user's sitting posture preferences, close to the body curve, relieve the pressure caused by sitting for a long time, and bring a relaxing experience close to "zero gravity".
디자인 과제: In terms of functional innovation, the Birch series simulates the active arc of the human back and spine to present a linked double-back structure, which can bear the body's forward leaning, backward leaning, side twisting and other movements, and can easily take care of a variety of usage scenarios. In terms of operational convenience, the function control keys are concentrated below the 3D armrest surface, which is more convenient and can be freely switched to different comfort states without bending over. In terms of appearance, the Birch series chair back support frame is made of one-piece aluminum alloy, which is light and strong. The side streamlines reflect the unique color, with a cool and high-end temperament. The full mesh material adds a sense of perspective beauty. The interweaving and collision of different elements convey the brand's unique aesthetic style in strength and elegance, fortitude and softness.
연구: For the beginning, Goodtone hoped to create an ergonomic chair that focused on improving the flexibility and comfort of the chair back. Therefore, we have been cooperating with the ITO Design for three years. In response to the pain points of lumbar support, we proposed a double-back flexible support system. Through the dual mechanisms of adaptive dynamic adjustment and back locking, Birch can offer customized comfortable lumbar support for users. In appearance, the Birch double-back structure consists of a metal chair back outer frame and a conventional inner frame. With a slim line profile, the chair body shape has a more modern and technological feel. High performance, higher-level comfort and aesthetics complement each other to form the new Birch.
영감: Starting from the first design draft, our goal was to break the impression of the traditional mesh chair with a separate waist and back by innovating the structural function of the chair back. We hope to ensure that the user's back is fully supported without affecting the high-end one-piece appearance and texture they expect.
프로젝트 기간: Birch was developed by Goodtone and ITO Design over a three-year period. The product appearance and functional structure design process was carried out in Germany, and the parts procurement and assembly process was completed in Goodtone‘s factory, Foshan, China. In March 2024, Birch made its first public appearance at CIFF, Guangzhou.
운영 흐름: Based on the BOCK core wire-controlled mechanism, Birch is not only equipped with seat height adjustment, seat cushion depth adjustment, three-level tilt angle locking, 3D armrests, but also quick tilt strength adjustment and chair back height adjustment. On the lower right side of the 3D armrest, the user can adjust the seat height by using the function key in coordination with the body's standing or sitting movements when in a normal sitting position. At the appropriate height, the user's feet should rest flat on the floor. When performing tasks or taking a short break, the user can lock the reclining angle of the chair back to maintain a fixed posture by using the function key on the lower left side of the 3D armrest. When users of different strengths exert different forces on the back of the chair, they can quickly control the resistance they feel when they lean back through the knob on the lower right side of the seat cushion. The lower left side of the seat cushion is equipped with a function key for adjusting the cushion forward and backward, allowing users of different heights to enjoy sufficient leg support.
특허: Patented.
Patent No 8185576.
Patent Holder: Guangdong JE Furniture Co.,Ltd
Year: 2023
Jurisdiction: China
팀원: Designer: Cyrille Charier
Designer Team: ITO Design
Product Manger: Zuck Zhu
Product Manger: Aaron Peng
이미지 출처: Image #1-5: Photographer He Jiasheng