To Meet 사과 패키지 디자인 by Ziqiong Li is a highly esteemed winner of the very prestigious 2025 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2025

To Meet 사과 패키지 디자인

by Ziqiong Li

Client: ONE DESIGN Brand Co., Ltd

A' Design Award 은상 Winner in 패키징 Category

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Verified Award Winner

Verify Award Status for #163720

View at A' Design Award Press Release Award Badge

Colors

The Design

About To Meet 사과 패키지 디자인

본 디자인은 선명한 색상의 미니멀리즘 미학을 채택했습니다. 제품 패키지 표면에 시그니처 대형 사과 이미지를 배치하여 강렬한 시각적 임팩트를 창출합니다. 이러한 독특한 특징은 진열 시 패키지를 돋보이게 하여 소비자가 제품을 쉽게 인식하고 기억할 수 있도록 합니다. 또한 브랜드의 시각적 이미지를 구축하여 브랜드 인지도를 강화하고, 반복 노출을 통한 기억력 향상이라는 마케팅 목표를 실현합니다.

The Recognition

About the A' Design Award 은상

To Meet 사과 패키지 디자인, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. To Meet 사과 패키지 디자인, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. To Meet 사과 패키지 디자인, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design has a minimalist aesthetic enhanced by vivid colors, resulting in a striking visual representation for the product packaging - an iconically oversized apple. This unique feature makes the packaging stand out in different display arrangements, helping consumers recognize it at later times. Moreover, it aids in building the brand's visual identity and improves brand recognition. Repeated exposure helps the brand achieve its marketing goal of strengthening memorability.
Dimensions & Packaging: 350mm*350mm*120mm
Tags: Brand identity, super symbols, creativity, interaction
Production Technology: Paper printing involves processes like hot stamping, embossing, and UV coating.
It is presented using special papers such as those with magnetic buckles and tactile paper.
Research: This brand is sold in major southern Chinese cities, targeting middle - to high - end consumers aged 25 - 40.
Our design is based on the main consumer groups and aesthetic needs identified through market analysis.
The aim is to create market - catering designs, using design power to help the brand establish a market foothold and achieve greater commercial value.
This project has achieved e goal of creating packaging at represents the product and engages in dialogue with consumers.
Inspiration: Let the product packaging promote the product and convey the brand concept through the super - symbol design. Write a blessing on the packaging like "May all the good things come to you as you eat this apple." This aligns with Chinese consumers' cultural perception of apples, as they are considered to bring good fortune and peace. Include the latitude and longitude to show the high - quality origin of our products. Also, add a water droplet element to let consumers more directly feel the freshness of the apple.
Project Duration: The project started in Xi'an in May 2023, ended in Xi'an in March 2024, and was produced and sold in Shenzhen in March 2024.
Operation Flow: Engaging opening meods can attract consumers. Uncover the apple to show hand - drawn illustrations and evoke the joy of a bountiful harvest. Then, reveal an airplane window with rolling apples. The overall box design, along wi the detailed graphic design, work together to inform consumers about e professional cultivation process of the apples until they are ripe. It also conveys at the fruit is transported by the fastest air freight to deliver it to consumers in the best condition.
Team Members: Li Ziqiong
Cai Xueqin
Wen Wanqi
西安一宫格品牌传播有限公司One Design Brand Communication Co., Ltd.