Adam And Eve 식품 패키징 by Antonia Skaraki is a highly esteemed winner of the very prestigious 2025 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2025

Adam And Eve 식품 패키징

by Antonia Skaraki

Client: A|S Strategy, Branding & Communication

A' Design Award 은상 Winner in 패키징 Category

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Verified Award Winner

Verify Award Status for #163788

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Colors

The Design

About Adam And Eve 식품 패키징

이 패키징은 스토리텔링, 예술, 전통을 훌륭하게 결합합니다. 성경 이야기와 호메로스의 오디세이아에서 영감을 받아 무화과 천일 건조라는 유구한 전통에 경의를 표합니다. 빈티지 식물 삽화는 탐험과 발견의 감각을 불러일으키며, 옛 탐험가들의 기록에 대한 오마주로 예술과 과학을 융합합니다. 이 디자인은 자연의 풍요로움과 인간의 창의성을 기념하며, 역사, 유산, 보존 기술 간의 풍부한 연결을 창조합니다. 이 패키징은 단순한 과일을 호기심, 예술성, 전통의 이야기로 변모시킵니다.

The Recognition

About the A' Design Award 은상

Adam And Eve 식품 패키징, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Adam And Eve 식품 패키징, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Adam And Eve 식품 패키징, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Adam and Eve packaging combines storytelling, nature, and art, paying tribute to the ancient tradition of drying figs as first recorded in Homer’s Odyssey. The design features vintage botanical illustrations, evoking a sense of discovery and merging art with science, reminiscent of explorers' and scientists' notebooks. This unique blend of historical narrative, natural elements, and artistic expression sets the packaging apart by honouring both the fruit's ancient history and its timeless preservation.
Dimensions & Packaging: Height 370mm x width 190.5mm, rectangle 70mmx92 and composite 120 x 225
Tags: Adam and Eve, sundried figs, botanical illustrations, Greek figs, Kalamata figs, nature-inspired packaging, storytelling, vintage notebook
Production Technology: Our production technique for the labels used CMYK, screen printing, varnish and slitter rewinder. For the bags B colours Flexo UV was used. The materials used were PP white/permanent and hot foil gold as well as cotton white/S2047N / BG45WH. The special techniques used were varnish, slitter rewinder, laminate and flexo UV. The methodologies were flexo and screen printing.
Design Challenge: The main challenge in the Adam and Eve project was to have an idea that would make this product look really different from its vast competition. We achieved this by integrating the detailed aesthetic of Victorian-era scientific notebooks into a modern packaging design.Balancing the intricacy of hand-drawn illustrations with modern production methods posed technical difficulties, as did ensuring the packaging material was both sustainable and visually evocative of the period. Achieving a cohesive blend of vintage art and contemporary functionality was a significant creative hurdle.
Research: There was research done by the agency's marketing department about the competition in order to see what kind of packaging exists in the Greek and international markets. The agency also looked into the kind of by-products of sun-dried figs in order to suggest to the client other products they could produce based on the figs. The research was also a design research into the packaging trends of similar products. Everything was conducted by the marketing department of the agency with the goal to differentiate the brand from its competitors in the US market.
Inspiration: The Adam and Eve project draws its primary inspiration from Victorian-era scientists' and explorers' notebooks, which were filled with hand-written notes and intricate sketches documenting newly discovered species of flora and fauna. These vintage journals, combining art and science, evoke a sense of discovery and exploration. The packaging design mirrors this tradition, paying homage to the natural world and the historical methods of preserving knowledge and nature’s bounty through detailed illustrations and storytelling.
Project Duration: The project started in January and finished in August. It hit the US markets in September.
Operation Flow: This is a project with many variants and different operations. There is a doypack with string figs whith a seal that opens, there is a round pack protected by cling film containing crown figs, based of the traditional sun-dried fig Greek pack and there is a glass jar for fig spread which opens like a normal glass container.