Xiao Liu 30th Anniversary 선물 상자 by Ziqiong Li is a highly esteemed winner of the very prestigious 2025 A' Design Award 은상 in 패키징 디자인 Competition Category.
은패키징· 2025
Xiao Liu 30th Anniversary 선물 상자
by Ziqiong Li
Client: ONE DESIGN Brand Co., Ltd
A' Design Award 은상 Winner in 패키징 Category
- 24,997
- Verified Award Winner
- Verify Award Status for #163859
The Design
About Xiao Liu 30th Anniversary 선물 상자
이 프로젝트는 시안 대도시권에 30개 이상의 오프라인 매장을 보유한 기업을 위해 맞춤 제작되었습니다. 패키징 디자인은 소비자 경험과 섬세하게 연계되어 있습니다. 시간이라는 테마 요소를 예술적으로 통합하여 기업과 고객이 함께해온 시간적 여정을 나타내며, 기업의 핵심 가치와 번영을 구현합니다. 또한 소비자층으로부터 이끌어낸 감성적 공명을 담아냅니다. 시간이 시들지 않기를, 우리의 유대가 영원하기를!
The Recognition
About the A' Design Award 은상
Xiao Liu 30th Anniversary 선물 상자, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Xiao Liu 30th Anniversary 선물 상자, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Xiao Liu 30th Anniversary 선물 상자, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is specifically designed for an entity with over 30 physical outlets in Xi'an. The packaging design is closely linked to e consumer experience.
By integrating the "time" theme, it represents the journey that the company and its customers have shared over time. This is a powerful way to showcase the company's core values and its prosperity, as it ties the company's growth and success to the relationship with its customers.
It also encapsulates the emotional connection with the consumers. The phrase "Let time not wither; may our bond be eternal!" further emphasizes this emotional aspect. It implies that the relationship between the company and its customers is not just a business one, but something that is meant to last and withstand the test of time. Overall, this gift box is more than just a packaging; it is a symbol of the company - customer relationship, values, and history. - Dimensions & Packaging
- 440mmx240mmx130mm
- Tags
- 30th anniversary, gift-box design, years, company
- Production Technology
- The merchandise is enhanced with gold leaf embellishments, embossed patterns, UV varnish, and other decorative techniques, complemented by metal emblems and textured paper accents.
- Research
- This initiative is tailored for an entity with over thirty physical outlets in the Xi'an metropolitan area. The packaging design is delicately intertwined with the consumer experience. It artfully integrates the thematic element of "time" to signify the shared temporal journey of the company and its customers, epitomizing the entity's core values and prosperity. Moreover, it encapsulates the emotional resonance elicited from the consumer base. "Let time not wither; may our bond be eternal!"
- Inspiration
- The gift box was inspired by the company's 25 - year artisanship and its foundational values. The theme "Silent Passage of Years, Rings Marking Time" is central. To bring this theme to life, embossing techniques were used to create the "rings" design. This not only visualizes the concept of time passing but also gives a tactile and visual element to the gift box.
The choice of white and gold papers is significant. White and gold together can give an impression of luxury and richness. It also aims to capture the essence of an era known for its splendor, adding a layer of historical and cultural significance to the gift box. - Project Duration
- The project started in Xi'an in May 2023, ended in Xi'an in March 2024, and was produced and sold in Shenzhen in March 2024.
- Operation Flow
- The box is designed with a pull - out drawer, and the pull - out piece serves as an important interactive device for the brand to convey its emotions to consumers. In combination wi e time - axis design on the outer box, the medallion - arrowhead on the pull - out piece moves through each important year, implying that the consumer has journeyed through 30 years wi e enterprise. When the box is opened, there is the brand's profound emotional expression - the important enterprise scenes over the past 30 years. This shows that the brand has grown along with the consumer's age and generates emotional resonance.
- Team Members
- Xiao Yaqin
Li Ziqiong
Cai Xueqin
Shaanxi University of Science & Technology
One Design Brand Communication Co., Ltd.
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