No Excuse 크로스 브로셔 by ABC Design Communication

No Excuse 크로스 브로셔 by ABC Design Communication is a highly esteemed winner of the very prestigious 2025 A' Design Award 철상 in 소셜 디자인 Competition Category.

철소셜· 2025

No Excuse 크로스 브로셔

by ABC Design Communication

Client: ABC Design Communication

A' Design Award 철상 Winner in 소셜 Category

33,431

Verified Award Winner

Verify Award Status for #164278

View at A' Design Award Press Release Award Badge

Colors

The Design

About No Excuse 크로스 브로셔

이 크로스 브로셔 디자인은 인식 제고와 행동 촉진을 위한 강력하고 혁신적인 도구입니다. 인터랙티브한 형식, 대담한 비주얼, 그리고 영향력 있는 통계를 통해 이슈의 긴급성을 효과적으로 전달합니다. 사용자를 개인적 차원에서 참여시키고 동참을 독려함으로써, 이 큐브는 변화의 촉매제 역할을 하며 개인이 여성의 안전과 평등을 위한 적극적인 옹호자가 되도록 힘을 실어줍니다.

The Recognition

About the A' Design Award 철상

No Excuse 크로스 브로셔, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. No Excuse 크로스 브로셔, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. No Excuse 크로스 브로셔, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The cross brochure design against women violence goes beyond traditional formats, presenting a powerful visual and educational tool. Each page conveys impactful statistics such as ''1 in 3 women have suffered physical or sexual violence'' and ''137 women are killed by a family member daily''. The bold colours and straightforward text draw attention, while its interactive, foldable structure invites deeper exploration. This innovative design creates a strong visual statement impossible to ignore.
Dimensions & Packaging: Square Folded Cross Brochure, closed dimensions: 12,3x12,5cm, open dimensions: 37x36cm.
Tags: noexcuse, women, violence, abcdesign, brochure, awareness, social
Production Technology: The designs where created on Adobe Creative Suite (adobe photoshop & adobe illustrator). The brochure's material is paper and transparent gelatine.
Design Challenge: The challenge was to motivate individuals to join the global movement and even educate others about this critical issue. To foster a deeper connection, we personalised each recipient's tag with their name. This tactic enhanced the impact of our message and encouraged active participation in the fight against violence towards women.
Research: The concept is built on extensive research, featuring powerful statistics that highlight the global issue. Shocking facts like ''1 in 3 women worldwide have suffered physical or sexual violence'' and ''Less than 40% of women seek help'' are displayed prominently. This data-driven approach makes the content relatable, engaging, and informative, encouraging deeper reflection and understanding.
Inspiration: The square folded cross brochure against violence towards women draws its inspiration from the urgent need to raise awareness and put a stop to this global issue. Each page of the brochure unfolds to reveal powerful messages, creating a visual narrative that seamlessly combines bold imagery with meaningful advocacy. The design encourages engagement, urging individuals to reflect on and support the fight against violence.
Project Duration: The project started in July 2024 in Athens and finished in September 2024 in Athens.
Operation Flow: The brochure features interactive layers that symbolically remove violence, both physical and verbal, from a woman’s face, creating a powerful visual transformation. Additionally, it includes a wearable ribbon, allowing participants to actively join the movement against violence. This engaging design invites users to interact, making the message both personal and impactful in the fight for women's safety.
Team Members: Creative Director: Andromachi Kakava
Graphic Designer: Kornilios Nikolaidis