Grace Flow Protein Boost 음료 보틀 패키징 by Jeff Wu

Grace Flow Protein Boost 음료 보틀 패키징 by Jeff Wu is a highly esteemed winner of the very prestigious 2025 A' Design Award 동상 in 패키징 디자인 Competition Category.

동패키징· 2025

Grace Flow Protein Boost 음료 보틀 패키징

by Jeff Wu

A' Design Award 동상 Winner in 패키징 Category

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Verified Award Winner

Verify Award Status for #164480

View at A' Design Award Press Release Award Badge

Colors

The Design

About Grace Flow Protein Boost 음료 보틀 패키징

그레이스 플로우 프로틴 부스트(Grace Flow Protein Boost)는 젊은 피트니스 애호가를 겨냥한 고단백 기능성 음료의 보틀 패키징 디자인이다. 액상 단백질은 단백질 파우더처럼 별도로 섞을 필요 없이 열어서 바로 마실 수 있다. 주요 비주얼 요소는 '시원함'을 뜻하는 한자와 라틴 문자로 된 브랜드명을 결합한 것으로, 두 요소가 공통의 획을 공유한다. 보틀 넥은 손잡이 형태로 디자인되었으며, 색상 차이로 맛을 구분한다. 보틀은 PET 소재를 연신 블로우 성형하여 제작하였고, 메탈릭 컬러의 열수축 필름이 보틀 전체를 감싸고 있다.

The Recognition

About the A' Design Award 동상

Grace Flow Protein Boost 음료 보틀 패키징, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Grace Flow Protein Boost 음료 보틀 패키징, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Grace Flow Protein Boost 음료 보틀 패키징, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design extracts the brand name, where "cool" is a visual symbol representing the unique brand proposition of youth fashion. The combination of the Chinese character "Cool" and the English brand name "PICKICK" forms the main visual element, with the strokes of "Cool" and the English letter "P" co drawing. The bottle design has added a handle for the neck and color differentiation to enhance taste. The overall neck design of the bottle body has increased its recognizability.
Dimensions & Packaging: 1/2length：186.35mm
surface area：28725mm2
stability angle：18.67°
gravity center：69.4mm
Tags: GraceFlow Protein Boost
Production Technology: Outer bottle: PET, stretch blow molded.
Bottle labeling process: Metal colored heat shrink film, fully wrapped form.
Design Challenge: This is a new brand. How to expand the brand's popularity, how to cater to young fitness people in the packaging, how to make the packaging more attractive and functional, how to make the packaging more social, and how to let consumers share the packaging through the Internet are the problems we need to solve.
So we increase the recognition of packaging through simple opposite sex design, combine products with brand names through symbol design, and increase brand influence.
Research: Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
Inspiration: For the product, this is a high protein functional beverage, mainly aimed at young fitness enthusiasts, with a unique and trendy design.
For brands, "Pinku" is a new brand. To highlight the brand name and expand its influence, the design needs to be associated with the brand. Therefore, a design combining the Chinese character "ku" in the brand name with the English brand name was extracted.
Project Duration: The project will start in March 2024, the design will be finalized in July 2024, and the product will be launched in September 2004
Operation Flow: Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
Team Members: Jeff Wu
Juan ying Zheng
George Zhang
qiong Wu
chen Li
Image Credits: Design agency:Beijing Perfect Point Design
Design Director：Jeff Wu