Hong Lou Meng Dream Ten 주류 패키지 디자인 by Chuan Zhang

Hong Lou Meng Dream Ten 주류 패키지 디자인 by Chuan Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award 철상 in 패키징 디자인 Competition Category.

철패키징· 2025

Hong Lou Meng Dream Ten 주류 패키지 디자인

by Chuan Zhang

Client: Chuan Zhang

A' Design Award 철상 Winner in 패키징 Category

10,036
Verified Award Winner
Verify Award Status for #164550

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hong Lou Meng Dream Ten 주류 패키지 디자인

홍루몽 몽십(夢十)은 중국 전통 증류주인 백주를 위한 럭셔리 패키지 디자인이다. 병의 실루엣은 고전 소설 『홍루몽』의 배경인 대관원(大觀園) 지붕선을 따르고 있다. 파초 잎 문양이 병 둘레를 따라 층층이 배열되어 주름진 치마를 연상시킨다. 병은 고급 도자기로 제작되었으며, 중국 전통 수공예인 칠보 법랑 기법으로 마무리되었다. 대비되는 색채가 형태를 시각적으로 명확하게 드러낸다. 이 형태는 손에 쥐고 개봉하기 쉽도록 설계되었으며, 명료한 라벨링을 통해 제품 정보를 전달한다.

The Recognition

About the A' Design Award 철상

Hong Lou Meng Dream Ten 주류 패키지 디자인, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Hong Lou Meng Dream Ten 주류 패키지 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Hong Lou Meng Dream Ten 주류 패키지 디자인, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
Dimensions & Packaging: 150*300*115mm
Tags: Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
Production Technology: In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
Design Challenge: The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
Research: This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
Inspiration: The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
Project Duration: Initiated in Chengdu in March 2024 and launched in China in September of the same year.
Operation Flow: User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
Team Members: Chuan Zhang