금 패키징 · 2025
Zaku Naguwashi Series 일본 사케
- A' Design Award 금상 2025 in 패키징
- CLIENT: Shimizu Seizaburo Shoten Ltd.
- Estimated Number of Design Views: 1,721,442
- Verification code 7B3942AF71 · Verify this award
Colors
About Zaku Naguwashi Series 일본 사케
해외 고급 레스토랑을 위해 특별히 개발된 프리미엄 사케로, 와인 리스트에 음식 매칭 옵션 중 하나로 소개되는 것을 목표로 합니다. 디자인 과제는 독특한 일본 고유의 정체성을 전달하는 것이었습니다. 디자인은 신사에서 신성한 영역의 경계를 표시하는 성스러운 종이 장식인 시데(shide)와 종이를 접는 전통 의례 예술인 오리가타(origata) 같은 일본 전통 모티프에서 영감을 받았습니다. 이러한 요소들은 물리적 형태를 넘어 일본인의 깊은 정신성과 본질까지 성공적으로 전달합니다.
About the A' Design Award 금상
Zaku Naguwashi Series 일본 사케, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Zaku Naguwashi Series 일본 사케, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Zaku Naguwashi Series 일본 사케, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.
Press Kit
- Unique Properties
- A premium Japanese sake designed for luxury restaurants primarily in Europe and America. It was created with the goal of being featured on wine lists as one of the basic options for food pairing, alongside wines.
- Dimensions & Packaging
- Grass Bottle 750ml:
Height 335mm, Diameter 80mm - Tags
- Sake, Japanese sake, Zaku, Drink Package, Japan, UemuraDesign, Traditional
- Production Technology
- In this label design, small cut-out holes were made to express the folded shapes of paper. Since the holes are extremely small, they are manually cut. As sake labels need to be durable when placed in coolers, synthetic paper was used to give the appearance of traditional paper while providing the necessary durability.
- Design Challenge
- Sake in wine bottles can easily be mistaken for wine, making it challenging to create a design that immediately conveys 'Japan.' To express sake through traditional Japanese imagery, we drew inspiration from elements such as 'shide' (white paper streamers used in Shinto rituals) and 'origata' (envelopes folded to convey respect), incorporating these symbols into the design to represent Japanese spirituality.
- Research
- In recent years, sake has become popular in the Western market. Usually, sake bottles are written in Japanese and are often difficult to understand. So, I expressed it using traditional Japanese imagery in a way that a sommelier at a Western restaurant could intuitively understand.
- Inspiration
- The design emphasizes Japanese spirituality to highlight the unique characteristics of sake. It draws inspiration from traditional motifs, such as "shide," the paper streamers used in Japanese shrines to mark sacred boundaries, and the art of "origata," the traditional method of folding paper in ceremonial practices.
- Project Duration
- This project started in Mie Prefecture, Japan, in 2020, and by April 2023, three varieties of the series were completed. Sales began in Tokyo and other parts of Japan, and the product is also available in Europe and the United States. The sales continue.
- Operation Flow
- It is mainly served in restaurants in Europe and the United States that serve sake.
By adding sake to the menu, which has previously offered a wide variety of wines, the restaurant can provide a broader selection. This gives guests the opportunity to explore new flavors and experience choices they haven't had before, while also sparking an interest in Japanese culture.
