Virtu AI 쇼핑 웹사이트 by Yue Hu, Xi Zhou and Minghao He is a highly esteemed winner of the very prestigious 2025 A' Design Award 철상 in 디지털 제품 디자인 Competition Category.
철디지털 제품· 2025
Virtu AI 쇼핑 웹사이트
by Yue Hu, Xi Zhou and Minghao He
Client: Virtu AI
A' Design Award 철상 Winner in 디지털 제품 Category
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The Design
About Virtu AI 쇼핑 웹사이트
Virtu AI는 개인 맞춤형 붙이는 네일(프레스온 네일)을 디자인할 수 있는 웹 플랫폼입니다. 사용자가 간단한 문장으로 아이디어를 설명하면 인공지능이 이에 어울리는 네일 세트를 생성합니다. 컴퓨터 비전 세그멘테이션 기술이 각각의 네일 팁을 분리해 내므로, 열 개의 개별 네일로 구성된 세트를 디자인하고 기존 컬러와 매칭할 수 있습니다. 완성된 디자인은 숙련된 장인에게 전달되며, 장인은 이를 제작하여 완성된 프레스온 네일을 배송합니다. 내비게이션을 단순하게 구성하여 전문 지식이 없는 사람도 맞춤형 네일 아트를 만들고 자신만의 아이디어를 착용 가능한 실물로 구현할 수 있습니다.
The Recognition
About the A' Design Award 철상
Virtu AI 쇼핑 웹사이트, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Virtu AI 쇼핑 웹사이트, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Virtu AI 쇼핑 웹사이트, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Virtu AI is a web platform that empowers fashion enthusiasts to design personalized press on nails using AI, turning digital concepts into tangible objects for self expression. By blending AI models with artisanal craftsmanship, it redefines nail art through a creative and customized experience. The platform is designed to support users with intuitive navigation, fosters their creativity and ideation, and enables high-quality refinement, transforming their ideas into reality.
- Dimensions & Packaging
- The project is a web app that utilizes a pipeline of cutting-edge technology. Image generation interaction is powered by Matter.js, a 2D physics engine that provides real-time tactile feedback and playful interaction. The nail set designs are generated using the DALL·E API, creating personalized designs based on user specifications. For nail matching, the app leverages advanced computer vision segmentation technology, accurately segmenting each individual nail from the original image to ensure precise customization and a seamless user experience.
- Tags
- press-on nails, e-commerce, generative AI, nail art, online shopping, creative, fashion
- Production Technology
- Virtu AI's design process combined AI integration, UX/UI principles, and personalized fashion solutions. Figma was used for the design framework, while DALL·E powered the image generation. Matters.js was utilized to implement the interactive design interface. The nail matching system incorporated advanced segmentation algorithms in computer vision to ensure precise customization. A/B testing, user interviews, and data-driven insights were pivotal in shaping the final design, optimizing both usability and creativity for a superior user experience.
- Design Challenge
- The hardest part of the Virtu AI project was balancing cutting-edge AI with a user-friendly experience. A key challenge was making complex AI image generation feel intuitive for users without technical backgrounds. Overcoming this required multiple iterations, user feedback, and creative testing. We faced technological limitations in real-time segmentation and production feasibility while ensuring compliance with data privacy laws. Combining AI innovation with artisanal craftsmanship also added logistical complexities in aligning production timelines.
- Research
- The research behind Virtu AI focused on enhancing user experience and AI integration. The primary goal was to simplify AI-driven nail design while empowering user creativity. A mixed-methods approach was used, combining user interviews, A/B testing, and usability studies. Data was collected through surveys, website traffic analysis, and interaction analytics, with over 30 participants testing different iterations. Results showed a strong preference for intuitive design and personalized options, which led to better navigation, improved accessibility, and increased creativity. This research has enhanced inclusivity and revolutionized AI-based customization in fashion.
- Inspiration
- The inspiration for this project stemmed from a desire to merge AI with personal expression in a creative and meaningful way. By leveraging advanced image generation and segmentation technologies, we sought to transform the traditional, mass-produced press on nail industry into a highly personalized experience. Our aim was to empower users to showcase their individuality while offering skilled artisans a global platform. Transforming creativity into tangible wearables.
- Project Duration
- The project began in April 2024 in California, USA, with the development of the first iteration (v0). After first round of user feedbacks, V1 was implemented and launched in June 2024. The current version, designed in July 2024, builds on insights from the previous versions and incorporates findings from extensive user studies.
- Operation Flow
- Virtu AI's user experience begins with a clear and engaging landing page that builds trust and motivates users to design custom nail art. With a simple, structured sentence and interactive visuals, users can easily create their own nails without complex interfaces. The app then generates and segments each nail tip, allowing users to design a set of 10 single nails, with options to match their design with pre-existing colors. Once finalized, Virtu AI connects the design with skilled artisans who craft and ship the personalized press-on nails, ensuring a cohesive and unique style for each user.
- Team Members
- Yue Hu - UX/UI Designer
Xi Zhou - UX/UI Designer
Heidi Minghao He - Creative Technologist - Image Credits
- All materials credit to Xi Zhou, Yue Hu and Heidi He
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