Vegetable Cooking Oil 식용유 패키지 디자인 by Jeff Wu

Vegetable Cooking Oil 식용유 패키지 디자인 by Jeff Wu is a highly esteemed winner of the very prestigious 2025 A' Design Award 철상 in 패키징 디자인 Competition Category.

철패키징· 2025

Vegetable Cooking Oil 식용유 패키지 디자인

by Jeff Wu

A' Design Award 철상 Winner in 패키징 Category

11,499

Verified Award Winner

Verify Award Status for #165336

View at A' Design Award Press Release Award Badge

Colors

The Design

About Vegetable Cooking Oil 식용유 패키지 디자인

Vegetable Cooking Oil은 식용 식물성 오일을 위한 패키지 디자인이다. 용기는 저탄소 재활용 소재로 만든 종이 상자로, 이 소재는 오일을 신선하게 유지하며 제품 품질을 보호하는 데 도움을 준다. 상자는 가볍고 쉽게 파손되지 않아 운송 시 부담을 줄여준다. 정사각형 형태는 보관 및 운송 과정에서 손쉬운 적재를 가능하게 한다. 전면에는 초록 잎사귀와 제품이 어우러져 무한대 기호를 이룬다. 제품명 영역은 명료한 레이아웃을 적용해 정보를 쉽게 읽을 수 있도록 했다.

The Recognition

About the A' Design Award 철상

Vegetable Cooking Oil 식용유 패키지 디자인, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Vegetable Cooking Oil 식용유 패키지 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Vegetable Cooking Oil 식용유 패키지 디자인, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 1. Packaging materials are low-carbon, environmentally friendly and recyclable.
2. New materials perform well in keeping food fresh, ensuring product quality to a greater extent.
3. Lightweight and unbreakable transportation characteristics: The material is light and reduces the transportation burden.
4. Packaging design for easy stacking: The square packaging shape makes it more convenient for storage and transportation.
5. Carton packaging is completely different from traditional oil bottles,
Dimensions & Packaging: Width 70mm x Depth 70mm x Height 230mm
Tags: Low carbon and environmentally friendly packaging, vegetable edible oil
Production Technology: Paper box
Design Challenge: The biggest challenge of this project is to choose suitable packaging materials and how to embody the concept of low-carbon and environmental protection from a design perspective.
Research: The project adopts the concept of low-carbon and environmental protection, so we started with the selection of packaging materials. Through experiments, we believe that this paper box form is very suitable for the project concept. The new paper box oil material has the following advantages:
Low carbon, environmentally friendly and recyclable; Superior preservation effect; Lightweight and non fragile transportation characteristics; Easy to stack packaging design; Through innovative design and materials, our vegetable edible oil packaging not only stands out visually, but also seeks novelty and change in functionality.
Inspiration: The packaging design is adopted, highlighting the concept of "lightness". The green leaves and products in the picture form an infinity symbol "♾", symbolizing the low-carbon and environmentally friendly concept of the product. The overall design is light and natural, the packaging itself is easy to carry and use, and the material can be recycled well. The product name area adopts a functional design language to make the information easy to identify.
Project Duration: The project started in July 2013, with a design cycle of one month. After completion, the finished product will be launched in September
Team Members: Creative Director: Jeff Wu . Juan ying Zheng
Graphic Design: qion Wu