Solid Order 주얼리 패키징 by Yawen Jiang - A Design Studio

Solid Order 주얼리 패키징 by Yawen Jiang - A Design Studio is a highly esteemed winner of the very prestigious 2025 A' Design Award 금상 in 패키징 디자인 Competition Category.

금패키징· 2025

Solid Order 주얼리 패키징

by Yawen Jiang - A Design Studio

Client: Ads

A' Design Award 금상 Winner in 패키징 Category

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Verified Award Winner

Verify Award Status for #165448

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Solid Order 주얼리 패키징

Solid Order는 기하학적 형태와 건축적 구조에서 영감을 받은 뉴트럴한 미학을 지닌 중국의 하이엔드 주얼리 브랜드입니다. 브랜드의 비주얼 랭귀지는 사각형과 원을 중심으로 하며, 이에서 영감을 받아 설치 미술을 연상시키는 패키징 디자인이 탄생했습니다. 이 패키징은 형태와 기능의 균형을 이루며 박스 자체를 제품 경험의 핵심 요소로 만들어, 주얼리를 꺼낸 후에도 지속적으로 사용할 수 있습니다.

The Recognition

About the A' Design Award 금상

Solid Order 주얼리 패키징, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Solid Order 주얼리 패키징, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Solid Order 주얼리 패키징, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Solid Order is a young fine jewelry brand from China with a neutral aesthetic inspired by geometric shapes and architectural structures. The brand's visual language focuses on squares and circles, which inspired a packaging design resembling installation art. This box reimagines luxury jewelry packaging by blending form and function, making the packaging an integral part of the product experience. It is designed to be kept and repurposed even after the jewelry is removed, adding lasting value.
Dimensions & Packaging: Width 95mm x Depth 95mm x Height 95mm
Tags: jewelry, acrylic, magnetic, transparent, box
Production Technology: The outer packaging is made from a textured specialty paper with a literary charm, setting the tone for the experience. The main body is crafted from semi-transparent frosted acrylic with a smooth, uninterrupted surface. The velvet insert holder designed for rings can be easily swapped out for holders tailored to necklaces or earrings, making this box adaptable across the entire product line with just a simple component change.
Design Challenge: The interaction details of the packaging were the most challenging part of the design process. This included smoothly removing the acrylic box from the paper outer layer, designing the opening mechanism, and arranging the jewelry to ensure stability and an appealing display. Each detail was refined through close collaboration with clients and suppliers, with multiple adjustments and prototypes, to achieve the final result.
Inspiration: The design draws core inspiration from the brand's signature elements, which are the square and circle. The challenge was to blend these forms in a way that is both aesthetically pleasing and memorable. Influenced by minimalist aesthetics, the designer finds inspiration from photographer Hiroshi Sugimoto's work. The mastery of texture and space creates a sense of mysterious beauty that is truly captivating. This led to a design that captures the essence of contemporary art with a hint of mystery.
Project Duration: October 2023 to February 2024
Operation Flow: By opening the paper outer layer, you reveal the acrylic "art piece" inside. The dividing line clearly indicates where and how to open it. Strong magnets embedded in the top and bottom halves ensure a secure closure, while the satisfying magnetic pull adds a sense of ceremony and tactile pleasure each time the box is opened or closed, creating a playful interaction. Additionally, once the velvet ring holder is removed, the hollow semi-circular space transforms into a storage box, adding a functional afterlife to the packaging.
Team Members: Yawen Jiang
Cheng Zhang
Image Credits: Image #1-5: Photographer Cheng Zhang, 2024.
Video Credits: Cheng Zhang, 2024.