Texture Maker 리브랜딩 by Texture Maker Enterprise Co. Ltd. is a highly esteemed winner of the very prestigious 2025 A' Design Award 은상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.
은그래픽· 2025
Texture Maker 리브랜딩
by Texture Maker Enterprise Co. Ltd.
Client: Texture Maker Enterprise Co., Ltd.
A' Design Award 은상 Winner in 그래픽 Category
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The Design
About Texture Maker 리브랜딩
식품 텍스처 디자인 전문가로 자리매김한 Texture Maker는 글로벌 확장을 지원하기 위해 브랜드 전략과 아이덴티티를 재정의했습니다. 식품 과학과 디자인 전문성을 기반으로 구축된 새로운 시스템은 고객과 함께 차별화된 제품을 만들어내는 미션을 반영합니다. 외부 브랜딩 팀과의 수개월간의 심층 논의를 통해, 트렌드를 선도하고 다양한 솔루션을 제공하며 전 세계적으로 즐겁고 놀라운 미식 경험을 선사하는 제품을 만드는 능력을 강조합니다.
The Recognition
About the A' Design Award 은상
Texture Maker 리브랜딩, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Texture Maker 리브랜딩, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Texture Maker 리브랜딩, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects our mission to create standout products with clients. Through months of in-depth discussions with external branding teams, it highlights our ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.
- Tags
- Branding, Rebranding, Graphic Design, Visual Identity, Brand Strategy, B2B, Food Science, Manufacturing
- Production Technology
- Adobe Creative Suite, Co-create Workshop
- Design Challenge
- 1. The main challenge was deeply understanding customer perceptions of our brand, requiring extensive research.
2. Our broad range of products and services made it difficult to craft a clear, unified message.
3. Additionally, aligning varied internal expectations posed a challenge. Through in-depth surveys and collaborative workshops, we bridged these gaps, achieving a cohesive rebranding that resonates with customers and unifies our team’s vision. - Research
- Our research began with internal interviews led by an agency to understand brand team expectations. We then conducted focus group interviews with end customers to identify preferred visuals and brand messaging, followed by business client surveys for their expectations. Competitor and benchmark analyses, along with strategic workshops involving the agency and brand team, provided key insights. This process aligned our rebranding with client expectations, enhancing our brand’s relevance and appeal.
- Inspiration
- This project aims to reposition the brand, showcasing its innovative spirit and resonating with consumers' desire for delightful experiences. The supporting graphics are inspired by food science molecular structures, the iconic imagery of mochi, and the dynamic forms of powders and liquids. Developed through customer surveys, competitor research, and workshops, the design reflects a balance between creativity and science.
- Project Duration
- The project started in June 2024 in Taipei and finished in January 2025 in Taipei, and will be exhibited in iba 2025 in Düsseldorf.
- Operation Flow
- This design project aimed to enhance the brand's innovative spirit, making it more visible and relatable to consumers in search of delightful experiences. Inspired by molecular shapes, the appearance of our signature mochi, and the movement of powders and liquids, the design was developed using simple visuals and interactive elements. This approach enables the brand to adapt seamlessly across various media, creating a memorable experience that merges creativity with science, while embodying our slogan, "Let's make wonders happen."
- Team Members
- Client: Texture Maker Enterprise Co. Ltd./
Branding Agency: Process Taipei - Image Credits
- Food Photography by Oni Lai Photo Studio /
Factory Photography by Lee Juan Show /
Exhibition Design by CHEN-MEI DESIGN
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