Mua Yik Hand-Picked Series 티백 패키징 by Mua Yik Tea

Mua Yik Hand-Picked Series 티백 패키징 by Mua Yik Tea is a highly esteemed winner of the very prestigious 2025 A' Design Award 철상 in 패키징 디자인 Competition Category.

철패키징· 2025

Mua Yik Hand-Picked Series 티백 패키징

by Mua Yik Tea

Client: Mua Yik Tea

A' Design Award 철상 Winner in 패키징 Category

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Verified Award Winner
Verify Award Status for #165641

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mua Yik Hand-Picked Series 티백 패키징

무이익 핸드픽 시리즈는 손으로 직접 딴 고산차 티백을 담은 선물 상자 패키지입니다. 상자는 225 × 125 × 75밀리미터 크기로 20개의 티백을 담을 수 있습니다. 허리 부분을 감싸는 띠지가 각 차 제품을 소개하여 원하는 내용물을 손쉽게 고를 수 있습니다. 상자에 있는 각각의 아이콘은 뜯어서 여는 방식으로 제작되어, 상자를 여는 행위 자체가 차분한 의식처럼 느껴지도록 했습니다. 추상적인 붓 터치와 색채는 차가 자라는 산과 숲을 연상시킵니다. 상자는 재생지에 콩기름 잉크로 인쇄되었으며, 플라스틱 포장은 최소한으로 절제했습니다.

The Recognition

About the A' Design Award 철상

Mua Yik Hand-Picked Series 티백 패키징, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Mua Yik Hand-Picked Series 티백 패키징, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Mua Yik Hand-Picked Series 티백 패키징, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With tea energy as the theme, the abstract brushstrokes and colors are integrated into the pattern to reflect the nourishment of the mountains and forests in each tea product. From a leaf to a cup of tea, the essence of tea and the earth is maintained in both the logo design and the packaging design. The design of the box is based on a light and elegant vision, representing the anticipation and healing feeling before receiving the gift box and enjoying the tea.
Dimensions & Packaging: 225mm x 125mm x 75mm
Tags: Beverages Packaging, muayiktea, whole-leaf, teabag, natural
Production Technology: Presented in a gift box with 20 tea bags inside. The design of the box is elegant and elegant, with the waist cover presenting each tea item, making it easy for users to choose their favorite items. Each icon on the box is designed in a tear-open format, allowing users to enjoy the healthy ritual of opening the gift. The printing of the gift box is planned to use environmentally friendly soy ink, and the paper is mainly made of environmentally friendly recycled paper. We minimize the use of plastic wrapping materials in the package delivery process. This is in line with the SDGs, the concept of sustainable management.
Design Challenge: The creative challenge in this project was designing an interactive, sustainable tea bag gift box that balances user engagement with eco-friendly materials. Overcoming obstacles like sourcing biodegradable materials without compromising durability was a key issue.
Research: The research behind this design was a qualitative study aimed at understanding user interaction with sustainable packaging. The objective was to explore how packaging could enhance user experience while being eco-friendly. The methodology included interviews, surveys, and prototype testing. Data collection was through user feedback, observational studies, and prototype testing. Participants included 15 eco-conscious consumers. The results showed high satisfaction with interactive and sustainable packaging, leading to better engagement. This research impacts businesses by emphasizing eco-friendly designs, and enhances society’s shift towards sustainability, influencing design trends to prioritize user experience and environmental impact.
Inspiration: Hand-picked tea bags are combined with gift boxes to let tasters experience the craftsmanship and convey the message that each tea product records the complete cycle of goodness from tea growing, harvesting to packaging design and caring the earth. Hand-picked high mountain tea with no added flavors, combined with energy and flavor, is designed to add a sense of healing to the tea-drinking atmosphere. Hand-picked tea gift box is the beginning of a healing energy for everyone who receives it.
Project Duration: The project started in May 2024 in Taiwan and finished in October 2024 in Taiwan. Plan to launch in 2025.
Operation Flow: This tea bag gift box operates by allowing the user to tear open the outer packaging for an interactive experience. The box transforms from a sealed container to a revealed set of tea bags. Key frames include opening the box, revealing the contents, and using the tea bags. It delivers better results by using eco-friendly materials, enhancing sustainability, and offering an enjoyable unboxing experience, which makes it more engaging and appealing to environmentally-conscious consumers.
Patents: Mua Yik Ltd
Team Members: Mua Yik Tea and Mingisland