Liv Dach Rlp 로고 디자인 by Nikolai Janz is a highly esteemed winner of the very prestigious 2025 A' Design Award 동상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

동그래픽· 2025

Liv Dach Rlp 로고 디자인

by Nikolai Janz

Client: LIV Dach RLP

A' Design Award 동상 Winner in 그래픽 Category

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Verified Award Winner
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The Design

About Liv Dach Rlp 로고 디자인

Liv Dach Rlp는 독일 지붕 공예 길드 협회를 위해 제작된 로고 디자인이다. 이 마크는 대다수 지붕 관련 협회 및 기업 로고에 등장하는 지붕 형태를 의도적으로 배제했다. 단순한 기하학적 도형들을 조합해 정갈하고 시대를 초월하는 심벌을 완성했다. 로고는 확장성이 뛰어나 작은 파비콘부터 대형 옥외 광고판까지 모두 효과적으로 작동한다. 이 디자인은 디지털과 인쇄 매체 전반에 걸쳐 일관된 커뮤니케이션을 뒷받침한다. 심벌의 단순함 덕분에 협회는 쉽게 인지되고 오래 기억된다.

The Recognition

About the A' Design Award 동상

Liv Dach Rlp 로고 디자인, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Liv Dach Rlp 로고 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Liv Dach Rlp 로고 디자인, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is the logo design for the Guild Association of Roofing Crafts. The goal was to create a timeless and clean logo without using typical roof shapes, which are featured in over 90% of logos for roofing associations and companies.
Dimensions & Packaging: The logo works equally well as a small favicon and on large-scale billboards.
Tags: logo, branding, corporate design, cd, ci
Production Technology: Using and combining simple shapes in Adobe Illustrator.
Design Challenge: The most challenging part was creating a symbol that stands out from other logos in the industry while still gaining acceptance among the members.
Research: First, several interviews were conducted with representatives of the association. Subsequently, the designs of roofing companies from other federal states and guilds were analyzed. The strengths and weaknesses of these designs were evaluated and discussed with the association. Close collaboration with the client was essential to ensure that the result not only looked good but was also fully understood in its entirety.
Inspiration: The design needed to work across all platforms and be scalable. It should remain versatile and effective in both digital and print media, not just today but also in the years and decades to come. The simplicity of the logo makes it easy to remember.
Project Duration: The project started in September 2023 in Hilden, Germany and finished in January 2024.
Operation Flow: The new corporate design ensures consistent communication across all channels and levels, creating a unified brand experience. It's intuitive and adaptable, making it easy to apply in various contexts, from digital to print. The updated visuals improve recognition and engagement by resonating with the target audience. Key elements like typography, color schemes, and imagery are optimized for clarity and impact, resulting in better performance, stronger brand identity, and seamless interaction for all users.