Chen Gang의 New Fashion of Chinese Elements 포스터

디자이너 Chen Gang의 작품 New Fashion of Chinese Elements 포스터은(는) 매우 권위 있는 2025 A' Design Award 동상의 문화유산 및 문화 산업 디자인 부문에서 탁월한 수상작입니다.

동문화유산· 2025

New Fashion of Chinese Elements 포스터

디자이너: Chen Gang

클라이언트: Hangzhou Arts and Crafts Museum

문화유산 부문 A' Design Award 동상 수상작

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디자인

New Fashion of Chinese Elements 포스터 소개

'중국적 요소의 새로운 유행(New Fashion of Chinese Elements)'은 중국 전통 공예를 바탕으로 한 포스터 시리즈이다. 이 디자인은 의복, 실크, 도자기에서 문양을 추출한 뒤 이를 해체하고 변형하여 현대적인 그래픽으로 재구성한다. 전통 문양은 길상의 의미를 담고 있으며 더 나은 삶에 대한 소망을 표현한다. 디지털 디자인 도구를 활용해 현대의 관람자를 위해 문양을 새롭게 그려냈다. 각 포스터의 크기는 700×1000밀리미터이다. 이 작업의 목표는 문화유산을 가시적으로 유지하고 전통 공예 문양을 현대의 삶 속으로 끌어들이는 것이다.

수상 인정

A' Design Award 동상 소개

New Fashion of Chinese Elements 포스터, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. New Fashion of Chinese Elements 포스터, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. New Fashion of Chinese Elements 포스터, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

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프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: The project extracts traditional patterns from clothing, silk, ceramics, etc., deconstructs and transforms them into modern patterns, giving new vitality to traditional Chinese arts and crafts. Traditional patterns carry auspicious meanings and convey people's blessings for a better life. Through modern design techniques, these elements are revitalized with contemporary charm and integrated into modern life, re-displaying the unique charm of traditional Chinese arts and crafts.
치수 및 패키징: 700mm*1000mm
태그: Traditional arts and crafts, modern design adaptation, cultural heritage, traditional motifs
생산 기술: This project combines traditional crafts with modern technology, and realizes the modern transformation of traditional patterns through digital design and computer-aided manufacturing. In terms of material selection, high-quality silk and environmentally friendly natural fibers are used, combining traditional crafts with mechanized production to ensure the exquisiteness of design details and the consistency of mass production.
디자인 과제: The most challenging part of this design project is how to preserve the essence of traditional culture while effectively transforming it into a design that meets modern aesthetic and functional requirements. The modern transformation of traditional patterns not only requires a balance between cultural heritage and innovative design, but also faces practical issues such as technology, production process and copyright.
연구: This study aims to explore how to combine traditional Chinese arts and crafts with modern design to enhance their application and value in contemporary society. The research methods include literature analysis, traditional pattern extraction and modern design transformation, and visual creation using design software (such as Illustrator and Photoshop). Participants include designers and cultural experts. The results show that the combination of traditional and modern elements can not only preserve cultural heritage, but also enhance the market appeal of products.
영감: The project extracts traditional patterns of clothing, silk and ceramics, deconstructs and transforms them into modern patterns, and gives new vitality to traditional Chinese arts and crafts. Traditional patterns contain auspicious meanings and convey blessings for a better life. Through modern design techniques, these elements are given a contemporary charm and integrated into modern life, re-displaying the unique charm of traditional Chinese arts and crafts.
프로젝트 기간: The project will be jointly initiated by Hangzhou Arts and Crafts Museum and Communication University of Zhejiang in July 2024 and completed in August 2024.

Director：Chen Gang, Fan Xiaolin, Huang Yi, Yang Chao, Lv Ang, Deng Rui,

Design：Chen Zilong, Liu Weilong, Gu Jiayuan, Xiang Hongjin, Fang Jiwei, Guo Yuanxi, Jin Ziyi, Mao Yutin, Ye Lin, Zhang Yiqun
운영 흐름: This design project allows people to experience traditional Chinese craftsmanship in a more intuitive way through the modern transformation of traditional patterns. Users can feel the combination of traditional and modern elements by touching or viewing the design details on the product.
특허: Hangzhou Arts and Crafts Museum, 2024
이미지 출처: Image #1 : Designer Gang Chen & Xiaolin Fan & Chao Yang
Image #2 : Designer Ang Lv & Yi Huang & Rui Deng
Image #3 : Designer Zilong Chen & Weilong Liu & Jiayuan Gu
Image #4 : Designer Hongjin Xiang & Jiwei Fang & Yuanxi Guo
Image #5 : Designer Ziyi Jin & Yutin Mao & Lin Ye &Yiqun Zhang