Flow 아이디어 발상 도구 by Suryun Hyeon is a highly esteemed winner of the very prestigious 2025 A' Design Award 철상 in 인터페이스, 인터랙션 및 사용자 경험 디자인 Competition Category.

철인터페이스· 2025

Flow 아이디어 발상 도구

by Suryun Hyeon

A' Design Award 철상 Winner in 인터페이스 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Flow 아이디어 발상 도구

Flow는 인간의 자연스러운 사고 과정을 그대로 반영하도록 설계된 아이디어 발상 도구입니다. 사용자는 키워드, 문장 또는 그림으로 아이디어를 기록할 수 있습니다. 플로우 버튼을 누르면 연관된 아이디어가 서로 연결됩니다. 사용자가 발전시킨 아이디어는 세로 방향으로 배열되고, 플로우 버튼으로 생성된 연결은 가로 방향으로 배치됩니다. 사용자가 작성한 메모, 온라인 참고 자료, 인공지능이 생성한 제안이 하나의 화면 안에서 서로 연결됩니다. 반응형 인터페이스는 휴대폰, 태블릿, 데스크톱 컴퓨터에서 모두 작동합니다.

The Recognition

About the A' Design Award 철상

Flow 아이디어 발상 도구, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Flow 아이디어 발상 도구, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Flow 아이디어 발상 도구, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The 'Flow' project stands out as an ideation tool that mirrors the natural process of human thinking. Users can freely jot down ideas in various forms, such as keywords, sentences, or drawings, and by pressing the 'flow' button, related ideas are seamlessly connected. Intentionally developed ideas are arranged vertically, while connections made using the 'flow' button are linked horizontally. This allows user-created ideas, online references, and AI-assisted suggestions to organically interconnect.
Dimensions & Packaging: The 'Flow' project is compatible with all electronic devices, including mobile, desktop, and iPad. While the design is primarily submitted for mobile, it features a responsive design, making it adaptable across the mentioned devices. By leveraging AI, the tool automatically organizes highly relevant ideas into a single flow and provides suggestions for diverse ideas, enhancing the ideation process.
Tags: UI, Ideation Tool, GUI, Application, Free Ideation
Production Technology: The project was developed based on feedback from students and designers who often face challenges during ideation in their design work. Through in-depth interviews, we gathered user insights highlighting difficulties in organizing scattered ideas and managing diverse thoughts during the ideation process. This led to the realization of the need for an ideation tool that captures the free-flowing nature of human thought, forming the foundation for this design.
Design Challenge: It was challenging to reinterpret familiar application functions with a new usability. To visually and interactively represent an organic and free-flowing ideation tool, we explored how human thoughts flow and operate. Ultimately, simple dots were used to symbolize ideas, as they naturally converge to form a flow, evolving into a central idea. This process mirrors human thinking, making the tool feel intuitive and easy to use despite its novel functionality.
Research: Type of Research:
A study on creating an ideation tool that captures the natural flow of human thought.

Research Objectives:
To improve the usability of existing linear and mechanical note-taking applications.

Methodology:
User in-depth interviews and functional research based on insights.

Data Collection and Research Tools:
Insights gathered through interviews.

Participants or Experiments:
Mainly designers and students who frequently engage in ideation processes.

Results:
The majority of participants expressed dissatisfaction with current note-taking and ideation tools, stating they were not conducive to free-flowing ideation.

Insights and Impacts:
The ability to freely ideate without the burden of adhering to structured formats, combined with AI-powered organization, enables more dynamic ideation. Additionally, graphical representations of idea flows allow users to intuitively grasp topics in an organic way.

Effect on Business:
It is expected to be widely adopted by individuals in various fields engaged in creative activities.

Effect on Real-Life Phenomena:
Instead of forcing thoughts into rigid tools, users will now be able to let their ideas flow naturally on a flexible platform.
Inspiration: The note-taking apps we commonly use in daily life are not well-suited for free-form ideation. This is due to their linear and mechanical structure, which contrasts with the natural flow of human thought. Traditional applications organize ideas into sentences and arrange them chronologically, making it difficult to capture the scattered and divergent nature of ideation. Recognizing this limitation, I felt the need for a tool that mirrors the free-flowing process of human thinking, leading to this project.
Project Duration: This project started in December 2024 in Seoul and was completed in early January 2025 in Seoul.
Operation Flow: It can be used in various scenarios, such as organizing free-flowing thoughts or seeking inspiration from the web. It helps overcome challenges like structuring ideas or expanding diverse thoughts. Through 'flow,' various ideas are connected based on their relevance, and the AI-powered expansion feature allows users to freely broaden their thinking.