Level 펜던트 조명 by Alexey Danilin is a highly esteemed winner of the very prestigious 2025 A' Design Award 은상 in 조명 제품 및 기구 디자인 Competition Category.

은조명· 2025

Level 펜던트 조명

by Alexey Danilin

Client: Maytoni

A' Design Award 은상 Winner in 조명 Category

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Verified Award Winner

Verify Award Status for #167509

View at A' Design Award Press Release Award Badge

Colors

The Design

About Level 펜던트 조명

Level은 실내 조명을 위해 디자인된 펜던트 조명 컬렉션이다. 이 컬렉션은 형태가 조금씩 다른 세 가지 모델로 구성된다. 각 조명은 수직 장식이 새겨진 다층 앰버 글라스 요소를 지지하는 금속 프레임 위에 구축되었다. 그 형태는 해질 녘 도시 비즈니스 센터의 실루엣을 연상시킨다. 모든 모델에는 두 개의 LED 광원이 사용된다. 하부 광원은 공간의 기능적 영역을 밝히고, 상부 광원은 유리를 비추어 그 표면에 반사를 만들어낸다. 세 가지 모델은 서로 조합하여 더 큰 구성으로 연출할 수 있다.

The Recognition

About the A' Design Award 은상

Level 펜던트 조명, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Level 펜던트 조명, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Level 펜던트 조명, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The silhouette of the landscape of the metropolis in the rays of sunset is created due to the forms, materials and light properties. The lamps consist of multi-level glass forms, which in the composition create an image of the silhouette of the business center of the city, consisting of skyscrapers. Light scenarios were specially thought out so that the lower light source illuminates the functional areas of the interior, and the upper light source illuminates glass forms and creates glare and play of light on them. A vertical ornament was created on these elements to emphasize associations with early 20th century architecture. It is easy to create compositions from lamps from a large number of these products, and they will look airy thanks to translucent glass.
Dimensions & Packaging: Pendant lamp, armature color brass, color temperature 3000 K, IP protection IP 20, scattering angle 120 °, voltage AC 220-240 V, luminous flux 1450 lm.
Tags: alexey danilin, maytoni, pendant lamp, design, lighting, level, lamp
Production Technology: The collection of pendant lights is created from three models each with slightly different shapes. The basis of the lamps is a metal frame, on which amber glasses with a vertical ornament are attached. The models have two LED light sources: Lower to illuminate the functional areas of the space and Upper to illuminate the glass, as well as to emphasize its quality and decorative properties. LED lights are made with a warm color temperature to emphasize the shades of amber glass. You can create different compositions for the interior from three models. The height of the wire is 3000 mm and it can be changed.
Design Challenge: The study of archival photographs of megacities of the early 20th century, and the study of the properties of light at sunset, yielded great results, but showed the need for additional research on glass ornaments to understand how it affects the formation of glare and chiaroscuro. After that, it was decided to use a second additional light source to illuminate decorative glass elements. In particular, it was decided to use a vertical ornament, which fit the meaning of the lamps and did not interfere with the perception of its general silhouette.
Research: In order to create an image of the silhouette of a metropolis in the rays of sunset, it was necessary to come up with forms, technologies and materials that would best convey the creative idea of the project. The first task was to study the images of the silhouette of the business center of the city, to find patterns of forms. It was necessary to understand what unites them. For this, hundreds of photographs of megacities of the early 20th century were viewed at sunset. In addition, after choosing glass as the main material for the models, it was necessary to study the properties of glass and LED light sources in order to arrange them in the most successful way with a successful luminous flux and color temperature.
Inspiration: Unfortunately, people often forget about their first impression and emotions. That is why a collection was created to emphasize the beauty of familiar places. For example, many people live in modern megacities, and they are initially impressed by modern architecture and urban landscape, but then it becomes familiar to them. The Level collection conveyed the beauty spirit of the big city. This was done thanks to multi-level glass elements, vertical ornament and amber glass, the color of sunrise. Three suspended lamps with different shapes create a general composition reminiscent of New York at the beginning of the 20th century, with its famous skyscrapers from the time of Art Deco and the great Gatsby.
Project Duration: The project started in January 2023 in Moscow and finished in January 2024 in Moscow, and was exhibited in Interlight in September 2024.
Operation Flow: The lamps have a bright design, but at the same time consist of rather simple shapes and restrained ornament. Thanks to this, they can be used in a wide variety of interior styles. Due to their similar shapes, pendant lights can be combined into different compositions. They can be placed in the dining room, above the bar, above the bedside table, or even create a large composition in the stair flight.
Team Members: Lead designer: Alexey Danilin, Engineer: Nikita Morozov, Product manager: Elena Slivka, Assistant product manager: Anastasia Orlova, Brand Director Natalia Danilova, Brand manager Valeria Putz, Art Director Kristina Bushueva, Photographer Pavel Dunaev.
Image Credits: Image #1: Maytoni brand photographer Pavel Dunaev, 2024, image #2: Maytoni brand photographer Pavel Dunaev, 2024, image #3: Maytoni brand photographer Pavel Dunaev, 2024, image #4: Maytoni brand photographer Pavel Dunaev, 2024, image #5: Maytoni brand photographer Pavel Dunaev, 2024.