Serpent Of Dreams 브랜딩 디자인 by Alice Zong is a highly esteemed winner of the very prestigious 2025 A' Design Award 동상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

동그래픽· 2025

Serpent Of Dreams 브랜딩 디자인

by Alice Zong

Client: Alice Zong Design

A' Design Award 동상 Winner in 그래픽 Category

12,010
Verified Award Winner
Verify Award Status for #167614

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Serpent Of Dreams 브랜딩 디자인

The Serpent of Dreams는 뱀의 해에서 영감을 받아 변화와 지혜를 상징하는 비주얼 브랜딩 프로젝트입니다. 사행형 형태, 정교한 패턴, 풍부한 색상 팔레트를 통해 전통적 모티프와 현대적 디자인을 융합합니다. 기하학적 균형, 혁신적인 텍스처, 문화적 공명이 돋보이는 이 프로젝트는 전통과 현대적 미학의 조화로운 융합을 통해 시각적으로 인상적이면서도 보편적으로 공감할 수 있는 작품을 창출합니다.

The Recognition

About the A' Design Award 동상

Serpent Of Dreams 브랜딩 디자인, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Serpent Of Dreams 브랜딩 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Serpent Of Dreams 브랜딩 디자인, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Serpent Of Dreams is a visual branding project inspired by the Year of the Snake, blending traditional symbolism with contemporary design. It features elegant serpentine forms, intricate patterns, and a rich color palette to evoke themes of transformation and wisdom. The design’s dynamic compositions, geometric harmony, and innovative textures create a visually striking and culturally resonant identity, setting it apart with a balance of tradition and modernity.
Dimensions & Packaging: 3600 x 3600px
1800 x 1800px
Tags: Year of the Snake, Visual Branding, Cultural Symbolism, Modern Design, Transformation, Wisdom, Mythology-Inspired, Dynamic Patterns, Geometric Harmony
Production Technology: Serpent Of Dreams was created using a combination of vector based software for precision and digital illustration tools for intricate patterns and textures. The design employed advanced layering techniques to achieve depth and fluidity, with a focus on geometric balance and organic forms. Extensive prototyping ensured scalability and adaptability across mediums, from digital platforms to print applications, highlighting its versatility and attention to detail.
Design Challenge: The biggest challenge of this project was balancing cultural authenticity with modern design innovation. Internally, it required extensive research to respect the historical symbolism of the serpent across cultures. Socially, it was crucial to create a design that resonated universally while avoiding cultural misrepresentation. Externally, scalability and precision posed challenges, overcome through advanced digital tools and iterative prototyping to achieve a versatile and impactful result.
Research: The research for Serpent Of Dreams focused on cultural symbolism and design innovation. The objective was to explore the serpent’s representation in mythology and its connection to transformation and wisdom. Using qualitative methods, the study analyzed traditional art, cultural motifs, and modern aesthetics. Tools included historical archives, design software, and audience feedback. Results revealed the serpent’s universal appeal, inspiring a design that bridges tradition and contemporary branding.
Inspiration: Inspired by the cultural significance of the Year of the Snake, symbolizing wisdom, transformation, and renewal, this project draws deeply from the designer’s Chinese heritage. The logo, featuring the designer’s father’s hand drawn Chinese calligraphy, connects tradition with modernity. Influenced by traditional art, mythology, and the graceful movement of serpents, extensive research into serpentine motifs and dynamic geometry shaped the visual language, blending cultural symbolism with contemporary design.
Project Duration: The Serpent Of Dreams project was developed over the course of 2024, with creative research and initial concepts originating in China and the final design execution and refinement completed in California. The project features the designer’s father’s hand drawn Chinese calligraphy, adding authenticity and cultural depth. This cross cultural approach enriched the project’s visual and symbolic impact, blending traditional inspirations with contemporary design practices.
Operation Flow: This project seamlessly integrates across digital and physical mediums, blending the designer’s Chinese cultural heritage with modern design. The modular design, anchored by the logo featuring the designer’s father’s hand-drawn Chinese calligraphy, adapts easily for animations, print, and interactive platforms. Dynamic serpentine forms flow gracefully in motion graphics, creating an engaging visual narrative, while the scalable layered design ensures precision, clarity, and impact across formats.
Patents: Alice Zong Design
Team Members: Alice Zong
Image Credits: Alice Zong