Gang Chen, Chao Yang and Xiaolin Fan의 Pattern Reborn 문화 상품 디자인

디자이너 Gang Chen, Chao Yang and Xiaolin Fan의 작품 Pattern Reborn 문화 상품 디자인은(는) 매우 권위 있는 2025 A' Design Award 동상의 문화유산 및 문화 산업 디자인 부문에서 탁월한 수상작입니다.

동문화유산· 2025

Pattern Reborn 문화 상품 디자인

디자이너: Gang Chen, Chao Yang and Xiaolin Fan

클라이언트: Hangzhou Arts and Crafts Museum

문화유산 부문 A' Design Award 동상 수상작

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디자인

Pattern Reborn 문화 상품 디자인 소개

패턴 리본(Pattern Reborn)은 중국 전통 공예 문양을 바탕으로 한 문화 상품 및 포스터 비주얼 시리즈입니다. 전통 의복과 도자기에서 모티프를 취한 뒤, 이를 해체하고 현대적 디자인 언어로 재해석했습니다. 문양은 정밀도를 위해 디지털 방식으로 가공되어 텍스타일과 세라믹 등의 소재에 적용됩니다. 제작 기법으로는 디지털 프린팅, 레이저 인그레이빙, 고온 도자 소성이 활용되었습니다. 비주얼은 다양한 크기와 환경에 유연하게 적용됩니다. 이 프로젝트의 목표는 전통 공예 기술을 보존하고, 그 문양이 현대의 삶 속에서 분명한 자리를 갖도록 하는 것입니다.

수상 인정

A' Design Award 동상 소개

Pattern Reborn 문화 상품 디자인, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Pattern Reborn 문화 상품 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Pattern Reborn 문화 상품 디자인, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

디자인 비하인드

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디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: This is a design for a cultural and creative product, which was created in collaboration with Hangzhou Arts and Crafts Museum, incorporating traditional patterns and symbols of handicrafts. This design project revitalizes traditional Chinese arts and crafts, allowing people to rediscover the modern charm of Chinese traditional arts and crafts. By extracting traditional patterns from clothing and ceramics, deconstructing and transforming them through modern design, endowing them with contemporary
치수 및 패키징: The visual elements are designed for flexible application across various events and activities. They adapt to different sizes and contexts without being constrained by fixed dimensions, enhancing the versatility and creative freedom of the design.
태그: Traditional Crafts, Cultural Innovation, Modern Design, Pattern Redesign, Chinese Heritage, Textile Art, Ceramic Design, Cultural Fusion
생산 기술: The production combines traditional craftsmanship with modern techniques. Patterns are digitally processed for precision, then applied to materials like textiles and ceramics. Techniques include digital printing, laser engraving, and high-temperature ceramic firing. This ensures durability, vibrant colors, and seamless integration of traditional motifs into contemporary products.
디자인 과제: The main challenge of this project was to maintain the authenticity of traditional patterns while ensuring they fit into modern design aesthetics. Balancing cultural preservation with contemporary relevance required extensive research into traditional motifs and materials.Another challenge was the technical adaptation of traditional designs to modern production processes. Ensuring color accuracy, material compatibility, and design scalability across different products demanded continuous experimentation and refinement. Overcoming these challenges resulted in products that are both culturally meaningful and visually appealing.
연구: This project, in collaboration with the Hangzhou Arts and Crafts Museum, explores how to revitalize traditional Chinese patterns through modern design. By studying motifs from traditional clothing and ceramics, the project aims to preserve cultural heritage while enhancing contemporary relevance. Through deconstruction and transformation, the designs integrate seamlessly into modern cultural products.
영감: This is a series of designs that integrates various traditional Chinese arts and crafts patterns into unique poster visuals. The project aims to blend the distinctive characteristics of Chinese craftsmanship with contemporary design elements, creating a fusion that highlights the beauty of cultural heritage in a modern visual context. Inspired by motifs from traditional clothing and ceramics, the design undergoes deconstruction and transformation, reflecting both historical depth and contemporary aesthetics.
프로젝트 기간: The project started in Hangzhou in March 2023 and was completed in December 2024. The final products were exhibited at the Hangzhou Arts and Crafts Museum, showcasing the successful fusion of traditional Chinese craftsmanship with contemporary design.
운영 흐름: The design process starts with extracting traditional patterns from Chinese clothing and ceramics. These motifs are deconstructed and reinterpreted using modern design techniques to balance cultural authenticity and contemporary aesthetics. The reimagined designs are applied to products like textiles and ceramics, ensuring both functionality and visual appeal in modern life.
팀원: Designer: Gang Chen, Designer: Xiaolin Fan, Designer: Chao Yang, Designer: Yi Huang, Designer: Ang Lv, Designer: Rui Deng, Designer: Zilong Chen, Designer: Weilong Liu, Designer: Jiayuan Gu, Designer: Hongjin Xiang, Designer: Jiwei Fang, Designer: Yuanxi Guo, Designer: Ziyi Jin, Designer: Yutin Mao, Designer: Lin Ye, Designer: Yiqun Zhang and Designer: Yilin Wang
이미지 출처: Image #1: Gang Chen,Xiaolin Fan,Chao Yang, Yi Huang,Ang Lv,
Image #2: Rui Deng, Zilong Chen, Weilong Liu,Jiayuan Gu,
Image #3: Hongjin Xiang, Jiwei Fang,Yuanxi Guo, Ziyi Jin,
Image #4:Yutin Mao,Lin Ye,
Image #5:Yiqun Zhang,Yilin Wang