Coffee Wave 커피 백 by ABC Design Communication

Coffee Wave 커피 백 by ABC Design Communication is a highly esteemed winner of the very prestigious 2025 A' Design Award 동상 in 패키징 디자인 Competition Category.

동패키징· 2025

Coffee Wave 커피 백

by ABC Design Communication

Client: Kyma Coffee Grinder’s

A' Design Award 동상 Winner in 패키징 Category

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Verified Award Winner

Verify Award Status for #168188

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Coffee Wave 커피 백

커피 웨이브 필터 커피 패키징은 특히 젊은 소비자층 사이에서 시선을 사로잡는 디자인을 선보입니다. 초현실주의적 미학의 영향을 받아 흑백 요소와 대담한 컬러 블로킹 기법을 결합하여 독특한 시각적 구성을 만들어냅니다. 대비와 생동감 있는 디테일의 조합은 패키징에 역동적인 느낌을 부여하여 시각적으로 더욱 매력적으로 만듭니다. 이러한 디자인 접근 방식은 소비자와의 교감을 형성하고 브랜드와 그 아이덴티티를 탐구하도록 유도하는 것을 목표로 합니다.

The Recognition

About the A' Design Award 동상

Coffee Wave 커피 백, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Coffee Wave 커피 백, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Coffee Wave 커피 백, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Coffee Wave filter coffee packaging design sets itself apart from other coffee brands. It evokes curiosity and intrigue, capturing the attention of younger audiences with its surrealistic and steampunk-inspired aesthetics. The design masterfully merges black and white elements with bold colour blocking techniques, creating a visually dynamic and engaging experience. This innovative design invites consumers to explore and connect with the brand making Coffee Wave a memorable choice.
Dimensions & Packaging: Width 98mm x Depth 60mm x Height 180mm
Tags: coffee wave, filter coffee, coffee bag, coffee bag design, futuristic retro design
Production Technology: The material used was a metallic bag. We used white layers to reduce the levels of the metallic effect topically and also we used glossy spot uv, to stress elements such as the balloon, the hat, the eye etc.
Design Challenge: The key challenge in designing the Coffee Wave packaging lay in harmoniously combining diverse images and elements to create a cohesive visual narrative. The goal was to ensure that each element complemented the others, ultimately forming a design that captivates and intrigues. This thoughtful assembly transformed the packaging into a unique storytelling canvas, reflecting the brand's innovative spirit and artistic vision.
Research: The designs creative approach embraces visual disruption and originality. Extensive research was conducted to understand the preferences and behaviours of the target audience, leading to the creation of a collage of disparate objects. This innovative design strategy led to a logo and packaging that engages consumers by inviting them to explore and decipher the connections between the various depicted elements.
Inspiration: The packaging features a retrofuturistic aesthetic. The illustrations on the coffee bag evoke a sense of wonder, blending fiction elements with industrial motifs. The central figure symbolises the fusion of human ingenuity and artistic imagination. The surrounding gears, pipes, and abstract shapes create a visual narrative that mirrors the complexity and richness of the coffee inside. The bold use of colour and texture grabs attention, and reflects the superior craftsmanship of the brand.
Project Duration: The project started in April 2022 in Athens and finished in November 2023 in Athens.
Operation Flow: The exterior of the packaging features a smooth touch, enhancing the tactile appeal while ensuring the product inside is well-protected. The packaging utilises flexible material for easy storage and features a sealing mechanism to ensure prolonged freshness of the product.
Team Members: Kornilios Nikolaidis, Andromachi Kakava