Arcadia 로고 디자인 by Shadi Al Hroub is a highly esteemed winner of the very prestigious 2025 A' Design Award 철상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

철그래픽· 2025

Arcadia 로고 디자인

by Shadi Al Hroub

Client: Menamonsters

A' Design Award 철상 Winner in 그래픽 Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Arcadia 로고 디자인

사이이다 아하드 알 부사이디야 재단의 로고는 여왕 폐하께서 소중히 여기시는 아르카디아 흰 꽃에서 영감을 받았습니다. 다섯 개의 꽃잎으로 이루어져 있으며, 각각의 꽃잎은 여성, 특수 요구 지원, 환경, 괴롭힘 방지, 소외 계층 지원이라는 핵심 기둥을 상징합니다. 미니멀한 디자인의 이 로고는 성장, 희망, 역량 강화를 표현하며, 꿈꾸기, 배움, 그리고 화합이라는 주제와 조화를 이룹니다. 다재다능하면서도 우아한 이 로고는 긍정적인 변화와 지역사회 지원을 향한 재단의 헌신을 반영하며, 더 밝은 미래를 향한 여왕 폐하의 비전을 기립니다.

The Recognition

About the A' Design Award 철상

Arcadia 로고 디자인, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Arcadia 로고 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Arcadia 로고 디자인, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The branding logo for the Sayyida Ahad Al Busaidiyah Foundation is inspired by the Arcadia white flower, a symbol deeply cherished by Her Majesty. Each petal of the flower represents one of the foundation's five core community focuses: women, special needs, environment, bullying, and the disadvantaged. The design embodies growth, hope, and empowerment, symbolized through the themes of trying, dreaming, smiling, learning, and believing.
Dimensions & Packaging: The logo is designed in a 1:1 aspect ratio, ensuring it is adaptable for both digital and print formats. The primary color palette includes soft, natural tones to reflect the purity and growth associated with the Arcadia flower. The design is available in multiple formats (EPS, PNG, JPEG) to accommodate various use cases, from large-scale banners to digital avatars.
Tags: Branding, Logo Design, Foundation, Community Support, Women Empowerment, Special Needs, Environment, Anti-Bullying, Disadvantaged, Arcadia Flower, Growth, Hope, Oman
Production Technology: The logo was designed using vector-based software (Adobe Illustrator) to ensure scalability and versatility across various applications, including print, digital media, and merchandise. The design process involved extensive research into the symbolism of the Arcadia flower and its alignment with the foundation's mission. The final design was refined to ensure clarity and impact, even at smaller sizes.
Design Challenge: The primary creative challenge was to visually represent the foundation's five focus areas in a cohesive and elegant manner. Balancing simplicity with depth was crucial, as the logo needed to be easily recognizable while conveying the foundation's multifaceted mission. Additionally, ensuring the design resonated with Her Majesty's personal connection to the Arcadia flower added an emotional layer to the project. Overcoming these challenges required extensive research, iterative design processes, and close collaboration with stakeholders.
Research: The design research focused on understanding the symbolism of the Arcadia flower and its alignment with the foundation's mission. The methodology included interviews with stakeholders, visual exploration, and iterative design processes. The research revealed the importance of creating a logo that not only represents the foundation's goals but also resonates emotionally with its audience. The final design successfully integrates these elements, resulting in a brand identity that is both meaningful and impactful.
Inspiration: The inspiration for this brand identity stems from the Arcadia white flower, a symbol of purity, growth, and resilience, which holds special significance for Her Majesty Sayyida Ahad Al Busaidiyah. The flower's petals represent the five pillars of the foundation's mission: women, special needs, environment, bullying, and the disadvantaged. The design aims to visually communicate the foundation's commitment to nurturing these communities, fostering growth, and inspiring hope.
Project Duration: The project began in May, 2022 in Oman and was completed in July, 2022.
Operation Flow: The logo serves as the central visual element of the foundation's identity, appearing on all communication materials, including websites, social media, brochures, and merchandise. Its simplicity and symbolism make it easily recognizable, while the five petals subtly communicate the foundation's focus areas. The design encourages interaction by inviting viewers to explore the meaning behind each petal, fostering a deeper connection with the foundation's mission.
Team Members: Creative Consultant: Shadi Al Hroub
Image Credits: Shadi Al Hroub