동 패키징 · 2025
Chinese Zodiac Gift Box 선물 상자
by Tao Ran
- A' Design Award 동상 2025 in 패키징
- CLIENT: China State Construction Hailong Technology Company Limited
- Estimated Number of Design Views: 10,446
- Verification code 9280B117E1 · Verify this award
Colors
About Chinese Zodiac Gift Box 선물 상자
십이지 선물 상자는 십이지신 인형을 위해 제작된 패키지 박스입니다. 십이지 동물들은 전통적인 일러스트레이션 방식 대신 간결한 선으로 표현되었습니다. 각 패턴은 간결하면서도 쉽게 알아볼 수 있도록 유지되어, 고대의 주제를 현대적인 시각 언어와 결합합니다. 외부 상자는 1000g 그레이보드와 128g 아이스 화이트지에 핫스탬핑 가공을 적용해 제작되었습니다. 내부 상자는 500g 그레이보드와 128g 아이스 화이트지에 핫스탬핑 가공을 적용하고, 조각 성형된 EVA 트레이를 함께 사용했습니다. 이 상자는 친구에게 주는 선물용으로 기획되었습니다.
About the A' Design Award 동상
Chinese Zodiac Gift Box 선물 상자, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Chinese Zodiac Gift Box 선물 상자, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Chinese Zodiac Gift Box 선물 상자, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.
Press Kit
- Unique Properties
- Abandoning traditional methods of drawing the "Chinese Zodiac" pattern, adopting the design concept of integrating ancient and modern elements, and exploring the use of simple line forms to draw: achieving each pattern to be concise and recognizable; This not only preserves the connotation of traditional Chinese culture, but also caters to the aesthetic taste of contemporary people; This is the most challenging part of design and also the core of creativity.
- Dimensions & Packaging
- Outer packaging box size: 293mm*253mm*70mm, Inner Packaging box size: 60mm*60mm*70mm
- Tags
- Chinese Zodiac
- Production Technology
- The outer packaging box is made of 1000g gray board, 128g ice white paper, and hot stamping processing technology; The inner packaging box is made of 500g gray board+128g ice white paper+hot stamping+EVA inner tray carving processing technology.
- Design Challenge
- Deeply observing, understanding, and refining the appearance and spiritual connotations of each zodiac sign, using concise lines to express their charm, allowing the audience to gain a new visual experience and gain understanding and resonance from it, is the most difficult part of design execution.
- Research
- In the process of designing this project, research and thinking were mainly focused on the following three points:
1. How to present creative concepts in the simplest design language
2. How to inject vitality into traditional culture with new design language
3. How to provide a differentiated visual experience for the audience - Inspiration
- This is a packaging box created for the "Chinese Zodiac" doll, therefore the design is based on the "Chinese Zodiac" as the creative origin.
- Project Duration
- The project was commissioned by China State Construction Hailong Technology Company Limited to start in Shenzhen in May 2024, completed in Shenzhen in December 2024, and launched in the Shenzhen market in February 2025.
- Operation Flow
- The zodiac is a part of Chinese traditional culture and the spiritual belief of every Chinese. Through its commercial design, the zodiac is used as a gift for friends.
