Cyp 기업 아이덴티티 by Pablo Prada Granada is a highly esteemed winner of the very prestigious 2025 A' Design Award 철상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

철그래픽· 2025

Cyp 기업 아이덴티티

by Pablo Prada Granada

Client: Construcciónes y Pavimentos

A' Design Award 철상 Winner in 그래픽 Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Cyp 기업 아이덴티티

Cyp는 스튜디오에 접근하여 브랜드의 외관을 새롭게 하고, 업계에서의 새로운 존재감과 접근 방식을 반영하는 보다 개인화되면서도 독특한 아이덴티티를 구축할 수 있는 참신한 그래픽 아이덴티티 대안을 모색했습니다. 최종 디자인은 회사의 주요 서비스 및 제품 제공 내용을 나타내는 동시에 안정성과 신뢰성을 전달합니다. 이 컨셉은 상반된 힘의 상호작용을 나타내는 음양의 원리에서 영감을 받았으며, 동시에 균형을 이루고 서로를 보완하는 Cyp의 주요 제품 라인의 이중성을 포착합니다.

The Recognition

About the A' Design Award 철상

Cyp 기업 아이덴티티, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Cyp 기업 아이덴티티, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Cyp 기업 아이덴티티, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: CyP's - Construcciones y Pavimentos (Constructions and Pavements) brand design features several distinctive design elements:

A creative use of perspective and symmetry, with a dashed line separating both sides, suggesting transformation and duality. An isometric architectural style that implies construction and building elements, with chevron-like patterns representing volumetric structures and pavement patterns encompassing the company's activity and service offering.
Dimensions & Packaging: Brand design source files are vector images, which allow the resizing of images without losing quality, or pixelation.
Tags: Balance, Duality, Transformation, Movement, Interdependence, Complementary Forces
Production Technology: Adobe Illustrator, Adobe Fresco, iPad Pro 12", Apple Mac Book Pro
Design Challenge: Finding a balance between the two main components of the visual identity of the logo, while trying to keep it modern, clean, and not cumbersome.
Research: A discovery brief questionnaire was delivered to the client, which allowed us to understand the company's values and characteristics, as well as what they wanted to convey. Once this information was discussed and analyzed between parties, we delivered various design alternatives. These designs were filtered and modified until reaching a final version that the client felt correctly represented what they were looking to achieve for their brand.
Inspiration: Our intent was to represent graphically the company's main service and product offerings, while conveying security and reliability. The name of the company reflects the duality of its main product lines, which at the same time balance and complement each other. We drove inspiration in balanced duality; in the co-existing of these two elements in making the company whole. We found inspiration in duality and balance, complementary forces, interdependence, and transformation; relating to Yin-Yang.
Project Duration: Project started in Bogota, on April of 2024, and was published officially in June 2024
Operation Flow: Brand was designed to be used in various formats. It has multiple versions that make ir flexible enough to be used various mediums and applications to be properly showcased.
Team Members: Pablo Prada Granada