Omar Khayyam 포스터 시리즈 by Vahid Mirzaei is a highly esteemed winner of the very prestigious 2025 A' Design Award 은상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

은그래픽· 2025

Omar Khayyam 포스터 시리즈

by Vahid Mirzaei

Client: Vahid Mirzaei Design

A' Design Award 은상 Winner in 그래픽 Category

57,098

Verified Award Winner

Verify Award Status for #169346

View at A' Design Award Press Release Award Badge

Colors

The Design

About Omar Khayyam 포스터 시리즈

오마르 하이얌은 페르시아 시인 오마르 하이얌의 시를 도시 공간에 선보이는 포스터 시리즈이다. 이 포스터들은 시인의 탄생 975주년을 기념한다. 각 포스터는 페르시아어 타이포그래피와 좌측 상단에 배치된 영어 번역문을 결합한다. 타입 디자인은 고전 페르시아 캘리그래피에서 영감을 얻었으며, 번잡한 공공장소에서도 가독성을 확보하도록 다듬어졌다. 각 포스터는 150×107센티미터 규격으로, 300dpi의 CMYK 컬러로 제작되었다. 이 시리즈는 테헤란의 지하철역을 비롯한 여러 공공장소에 전시되었다.

The Recognition

About the A' Design Award 은상

Omar Khayyam 포스터 시리즈, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Omar Khayyam 포스터 시리즈, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Omar Khayyam 포스터 시리즈, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To commemorate the 975th birth anniversary of Omar Khayyam, this project presents urban posters featuring his timeless poetry. The designs integrate Persian typography with English translations in the upper left, bringing his philosophical reflections to public spaces such as metro stations, buses, and city streets, making his wisdom accessible to all and fostering a cultural dialogue between past and present.
Dimensions & Packaging: 150 cm X 107 cm
CMYK color
300 dpi
Tags: Khayyam, Poster, Calligraphy, Typography, color, life, minimal
Production Technology: The posters utilize digital typography, combining Persian calligraphy with modern graphic design principles. The process involved custom type design, composition refinement, and digital rendering to ensure clarity and aesthetic harmony. The typography is crafted to evoke the elegance of classical Persian script while maintaining legibility for contemporary audiences in public spaces.
Design Challenge: Balancing traditional Persian calligraphy with modern digital typography was a key challenge. Ensuring readability in busy urban settings, maintaining cultural authenticity, and integrating bilingual content harmoniously required meticulous composition. Additionally, adapting the artwork for various public spaces while keeping a cohesive visual identity posed a creative and technical challenge.
Research: Omar Khayyam was a Persian poet, mathematician, and philosopher whose quatrains explore existential themes, fate, and the passage of time. His poetry has influenced visual arts, literature, and philosophy worldwide. In design and typography, his verses inspire expressive forms, merging aesthetic beauty with intellectual depth. This project extends his legacy into public art, engaging new audiences with his profound reflections.
Inspiration: The project was inspired by Khayyam’s timeless wisdom and its relevance to modern life. His poetry explores fate, existence, and the fleeting nature of time, themes that resonate deeply today. The idea of bringing classical Persian literature into contemporary public spaces came from a desire to bridge history, art, and everyday life, creating moments of reflection amid the urban rush.
Project Duration: The project started in February 2023 in Tehran and finished in June 2023 in Tehran, and was exhibited in Metro stations and urban spaces in May 2023.
Operation Flow: The interaction happens as passersby encounter the posters in urban spaces, catching their eye with intricate Persian typography. The key frames include the first glance, where the poetry’s visual elegance intrigues, followed by reading the English translation, offering accessibility. The final frame is reflection, where viewers connect with Khayyam’s words, making his poetry a part of their thoughts and urban experience.
Image Credits: Designed by Vahid Mirzaei