동 패키징 · 2026
Imperial Gift Box 패키지 디자인
by Lampo Leong, Jiajun Chen and Junbo Li
- A' Design Award 동상 2026 in 패키징
- CLIENT: Centre for Digital Arts, Department of Arts and Design, University of Macau
- Estimated Number of Design Views: 10,388
- Verification code 95221F6265 · Verify this award
Colors
About Imperial Gift Box 패키지 디자인
육보 황실 차 선물 세트의 디자인은 중국 황실의 용포에서 영감을 받았습니다. 정사각형 상자의 한 면에는 쌍룡을 형상화한 원형 실크 자수가, 다른 면에는 중국의 국화인 모란이 새겨져 있어 천지의 조화를 상징합니다. 한 쌍의 뚜껑은 나비의 날개처럼 안쪽으로 열리며, 황실의 고귀함을 떠올리게 하는 영롱한 황금빛 차 크리스털 병이 드러납니다. 로고와 패키지에 담긴 중국 서예와 인장 요소는 고전적 미학이 현대적 디자인으로 승화되는 과정을 부각시킵니다.
About the A' Design Award 동상
Imperial Gift Box 패키지 디자인, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Imperial Gift Box 패키지 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Imperial Gift Box 패키지 디자인, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.
Press Kit
- Unique Properties
- Inspired by the imperial dragon robe, the deep blue silk gift box features a double dragon embroidery symbolizing royal majesty. A gentle press on the circular cover opens the twin lids inward like butterfly wings, creating a striking unboxing moment. Inside, dragon and peony motifs adorn each side. Chinese calligraphy and seal design in the logo and packaging blend imperial grandeur with contemporary sensibility.
- Dimensions & Packaging
- Silk wrapped box with embroidery in the size of 38cm x 38cm x 9cm. The overall presentation conveys a sense of regal refinement and majestic imperial dignity.
- Tags
- Contemporary Dragon Pattern Design, Silk Embroidery, Imperial Gift Box Design
- Production Technology
- The box features a distinctive opening mechanism: a gentle press on either side of the embroidered circle causes the lids to open inward like butterfly wings, adding elegance and surprise to the unboxing experience. Inside the lid, intricate dragon pattern silk embroidery enhances visual richness, while golden tea crystal bottles arranged in a semicircle against a black background create a luminous, striking contrast.
- Design Challenge
- Integrating imperial design elements and traditional silk embroidery techniques with contemporary international design concepts presents significant creative and technical challenges. The inclusion of Chinese calligraphy and seal design further functions as a synthesis of East and West, and of classical and contemporary aesthetics, adding additional layers of complexity, refinement, and innovation to the project.
- Research
- The design of the "Six Treasures Imperial Tea Gift Box" draws inspiration from the Chinese imperial dragon robe. The square box features a circular silk embroidery of double dragons, symbolizing the harmony of heaven and earth. Its twin lids open inward like butterfly wings, revealing shimmering tea crystals that evoke a sense of imperial elegance and refined nobility.
- Inspiration
- The "Six Treasures Imperial Tea Gift Box" draws inspiration from the Chinese imperial dragon robe. Its square form features a circular silk embroidery of double dragons, symbolizing harmony between heaven and earth, while the inside lid includes a peony motif, the national flower of China. The twin lids open inward like butterfly wings, revealing shimmering tea crystals that convey a refined sense of royal elegance.
- Project Duration
- The project began in 2023 in Macao and was completed in December 2025 in Guangzhou.
- Operation Flow
- The gift box features a unique opening mechanism that mirrors the graceful motion of butterfly wings, introducing a sense of elegance and surprise to the user experience.
- Patents
- Copyrights belong to Lampo Leong, 2025.
- Image Credits
- Image #1: Lampo Leong, 2025
Image #2: Lampo Leong, 2025
Image #3: Lampo Leong, 2025
Image #4: Lampo Leong, 2025
Image #5: Lampo Leong, 2025
