At Leash 반려동물 목줄, 반려동물 리드줄 by Lance Francisco

At Leash 반려동물 목줄, 반려동물 리드줄 by Lance Francisco is a highly esteemed winner of the very prestigious 2025 A' Design Award 동상 in 반려동물 케어, 완구, 용품 및 동물용 제품 디자인 Competition Category.

동반려동물 케어· 2025

At Leash 반려동물 목줄, 반려동물 리드줄

by Lance Francisco

Client: Lance Francisco

A' Design Award 동상 Winner in 반려동물 케어 Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About At Leash 반려동물 목줄, 반려동물 리드줄

At Leash는 반려동물을 위한 목줄과 리드줄 세트입니다. 목줄과 리드줄은 내구성, 유연성, 방수성을 고려해 선택한 TPU 코팅 웨빙 소재로 제작되었습니다. 두 부분 모두 폭이 3.8센티미터이며, 넓은 형태가 압력을 고르게 분산시켜 반려동물의 편안함을 높여줍니다. 9밀리미터 크기의 보강된 구멍에 참(charm)을 부착할 수 있어 각 세트를 개성 있게 꾸밀 수 있습니다. 스냅 버클을 통해 신속하게 채우고 풀 수 있습니다. 핸들은 손에 쥐거나 허리에 착용하거나 크로스로 메는 방식으로 조절할 수 있습니다.

The Recognition

About the A' Design Award 동상

At Leash 반려동물 목줄, 반려동물 리드줄, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. At Leash 반려동물 목줄, 반려동물 리드줄, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. At Leash 반려동물 목줄, 반려동물 리드줄, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: at leash redefines pet accessories with its signature perforations, allowing for unparalleled customization through attachable charms. Crafted from premium, durable materials in sophisticated colorways, it blends aesthetics with function. The wide design ensures pet comfort and control, while the innovative snap buckle enables effortless fastening. Designed for discerning pet owners, at leash transforms everyday walks into a stylish expression of individuality.
Dimensions & Packaging: Collar: Adjustable length 25-50cm, Width 3.8cm. Leash: Length 2m, Width 3.8cm. Charm Holes: 9mm diameter, spaced 24mm apart. Material: TPU-coated webbing for durability, flexibility, and water resistance. Snap Buckle: Secure, easy-to-use fastening mechanism. Multi-Way Adjustable Handle: Designed for versatile carrying: handheld, waist-worn, or crossbody.
Tags: customizable pet collar, premium pet accessories, stylish dog leash, pet personalization, TPU-coated leash, snap buckle collar, wide collar comfort, adjustable leash handle, functional pet gear, juju holes
Production Technology: at leash is crafted using high-quality TPU-coated webbing, chosen for its durability, water resistance, and smooth, premium feel. The collar and leash feature precision-cut holes reinforced for structural integrity, ensuring lasting performance without compromising flexibility. The snap buckle mechanism is engineered for a secure yet effortless connection. Through multiple prototyping phases, we refined the balance between comfort, strength, and customizability, resulting in a product that elevates both function and style.
Design Challenge: The biggest challenge was integrating customization without sacrificing durability. Existing materials lacked both flexibility and strength, leading us to explore TPU-coated webbing for its resilience and premium feel. Engineering the juju holes to allow for easy charm attachment while maintaining the structural integrity of the collar required multiple iterations. Another challenge was designing an adjustable leash handle that adapts to different carrying styles while remaining sleek and intuitive.
Research: Our research identified gaps in the pet accessories market, particularly the lack of customizable leashes and collars. Competitor analysis and user feedback revealed existing products were too basic or purely functional, lacking personal expression. Testing with pet owners highlighted the need for style and practicality. Durability assessments led to TPU-coated webbing. The key insight was the demand for personalization, inspiring Juju holes for charm attachment. at leash combines thoughtful design, comfort, durability, and personalization.
Inspiration: at leash was born from the desire to merge high-end fashion with pet essentials, creating a product that reflects the owner's personal style while prioritizing pet comfort. Inspired by modular design and the way accessories personalize everyday items, the leash and collar system integrates effortless charm customization. Extensive research into ergonomics, materials, and contemporary aesthetics resulted in a product that is both functional and fashion-forward.
Project Duration: Development began in October 2024 in Shanghai, with multiple iterations to refine materials, durability, and user experience. Each prototype was rigorously tested for comfort, usability, and strength, ensuring the final design meets the highest standards of functionality and aesthetics.
Operation Flow: at leash is designed for ease of use and self-expression. The snap buckle allows pet owners to connect or remove the leash with a simple click. The wide collar provides a comfortable fit, distributing pressure evenly for added security. The Juju holes enable instant personalization: charms click in effortlessly, making each collar unique. The adjustable leash handle adapts to different carrying styles, ensuring both convenience and comfort. By blending function and style, at leash enhances every walk, creating a seamless experience for pets and owners.
Patents: Patent Pending. Xiamen CheWu Consulting Co., Ltd. 2024307446319. 2024. China.