동 그래픽 · 2025
Restbase 로고 및 기업 아이덴티티 디자인
by Sxdesign
- A' Design Award 동상 2025 in 그래픽
- CLIENT: RestBase
- Estimated Number of Design Views: 13,636
- Verification code 29A24B7F15 · Verify this award
Colors
About Restbase 로고 및 기업 아이덴티티 디자인
Restbase는 휴식과 회복에 집중하는 브랜드를 위해 제작된 로고 및 기업 아이덴티티 디자인이다. 워드마크는 세리프와 산세리프 레터폼을 의도적인 여백과 함께 결합하여 안정감과 흐름의 균형을 이룬다. 워드마크에서 파생된 RB 모노그램은 각진 프레이밍 패턴으로 확장된다. 따뜻한 오렌지 톤은 모노크롬 사진과 조화를 이루어 에너지와 평온함을 동시에 표현한다. 인쇄는 재활용 가능한 소재에 고품질 방식으로 진행된다. 이 아이덴티티는 휴식을 수동적인 멈춤이 아닌 능동적이고 절제된 실천으로 제시한다.
About the A' Design Award 동상
Restbase 로고 및 기업 아이덴티티 디자인, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Restbase 로고 및 기업 아이덴티티 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Restbase 로고 및 기업 아이덴티티 디자인, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.
Press Kit
- Unique Properties
- RestBase's identity system redefines rest through a hybrid visual language. The wordmark logo blends serif/sans-serif hybrid typography with the deliberate gap, balancing stability and fluidity to visualize intentional rest. The RB monogram from Logo emerges as a bold visual hammer, dynamically extending into angular framing patterns, synergizing with energizing comforting orange and monochrome photography to assert the core philosophy: disciplined rest fuels peak energetic performance.
- Dimensions & Packaging
- Primary logo: 6mm minimum height for print. Others can be printed or displayed in various size.
- Tags
- Rest, Brand Identity, Corporation Identity, RestBase, Visual Identity
- Production Technology
- Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
- Design Challenge
- The core challenge was redefining rest as an active strategy – a novel concept requiring visual departure from traditional "tranquility" motifs. Balancing "action" and "rest" demanded avoiding passive aesthetics like muted tones, instead using warm vitality to express intentional recovery. The solution emerged through the logo's hybrid typography (bridging structure/motion) and VI elements like dynamic orange gradients, collectively framing rest as disciplined preparation for excellence.
- Research
- Meta-analysis neuroscience studies and consumer surveys with 240 participants revealed strategic rest intervals significantly enhance cognitive performance. Color perception tests identified orange as optimal for balancing energy and comfort. Typography studies led to a hybrid serif-sans wordmark with intentional gaps, visually encoding active recovery principles. These findings informed RestBase's evidence-based design system that repositions rest as measurable productivity accelerator.
- Inspiration
- The brand philosophy "disciplined rest fuels peak performance" became the creative catalyst. The logo embodies this through structural rigor in letterforms contrasting with fluid negative space. The intentional gap acts as a visual manifesto – rejecting passive downtime in favor of strategic recalibration. Warm orange radiates energized comfort, while monochrome photography conveys meditative stillness. Each element systematically rebrands rest from passive state to strategic investment.
- Project Duration
- The project started in April 2024 in Beijing and finished in November 2024 in Beijing.
- Operation Flow
- RestBase operates as a science-driven brand helping individuals achieve peak performance through proactive rest. It delivers rest-related knowledge, methods, and designed products, providing users with scientific recovery solutions. This design helps users intuitively recognize RestBase's expertise, transforming rest from passive downtime into an actively optimized discipline essential for sustained excellence.
- Patents
- sxdesign
- Image Credits
- sxdesign
