Marlenka 패키징 by David Kantor is a highly esteemed winner of the very prestigious 2025 A' Design Award 동상 in 패키징 디자인 Competition Category.

동패키징· 2025

Marlenka 패키징

by David Kantor

Client: Marlenka International s.r.o.

A' Design Award 동상 Winner in 패키징 Category

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Colors

The Design

About Marlenka 패키징

마를렌카 패키징 리디자인은 강력한 진열 존재감과 제품군 전반의 명확한 차별화를 보장하는 깔끔하고 독특한 디자인을 중심으로 합니다. 패키징 시스템은 다양한 케이크와 꿀 기반 디저트를 수용할 수 있도록 설계되었으며, 맛, 형태, 크기를 구분하는 체계적인 접근 방식을 사용합니다. 프리미엄 시각적 미학은 제품 매력도를 높이고, 혁신적인 소재와 첨단 인쇄 기술은 탁월한 품질을 보장합니다. 세련된 디자인은 소비자 경험을 향상시킬 뿐만 아니라 마를렌카의 브랜드 아이덴티티와 시장 포지셔닝을 강화합니다.

The Recognition

About the A' Design Award 동상

Marlenka 패키징, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Marlenka 패키징, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Marlenka 패키징, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
Dimensions & Packaging: The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
Tags: marlenka, redesign, packaging,
Production Technology: A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
Design Challenge: Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
Research: The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
Inspiration: The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
Project Duration: The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
Operation Flow: The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
Team Members: David Kantor
Radek Vysocký
Vojtěch Halamíček
Image Credits: David Kantor
Petr Vaněk