Every Perfect Day 차 패키지 디자인 by Ying Han is a highly esteemed winner of the very prestigious 2025 A' Design Award 철상 in 패키징 디자인 Competition Category.

철패키징· 2025

Every Perfect Day 차 패키지 디자인

by Ying Han

A' Design Award 철상 Winner in 패키징 Category

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Verified Award Winner

Verify Award Status for #171153

View at A' Design Award Press Release Award Badge

Colors

The Design

About Every Perfect Day 차 패키지 디자인

Bigelow Tea 패키지의 이 리디자인은 미학과 기능성을 모두 향상시킵니다. 볼드한 타이포그래피는 각 차의 효능을 강조하며, 역동적인 그레이디언트는 통일된 시스템 내에서 다양한 맛을 구별합니다. 각 차는 삼각형 박스에 담겨 있으며, 이는 인상적인 육각형 형태로 결합되어 진열대에서의 존재감과 사용자 참여도를 강화합니다. 이 모듈형 인터랙티브 디자인은 시각적 매력과 실용적 혁신을 결합하여 차 경험을 한층 향상시킵니다.

The Recognition

About the A' Design Award 철상

Every Perfect Day 차 패키지 디자인, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Every Perfect Day 차 패키지 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Every Perfect Day 차 패키지 디자인, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This redesign of Bigelow Tea packaging enhances both aesthetics and functionality. Bold typography highlights each tea’s benefits, while dynamic gradients differentiate flavors within a cohesive system. Each tea comes in a triangular box, which interlocks into a striking hexagonal form, strengthening shelf presence and user engagement. This modular, interactive design elevates the tea experience, blending visual appeal with practical innovation.
Dimensions & Packaging: 88.9mm X 76.7mm x 88.9mm
Tags: Tea Package, typography, form, part as a whole, color.
Production Technology: The design process incorporated paper prototyping to refine structural integrity and user interaction. Multiple iterations of hand-cut and laser-cut prototypes tested the interlocking mechanism of the triangular boxes, ensuring seamless assembly into the hexagonal form. High-resolution photography documented the prototypes, capturing material textures, color accuracy, and spatial relationships. This visual analysis informed refinements in dieline precision, typography application, and final production feasibility.
Design Challenge: The greatest challenge was balancing individuality and unity within the packaging system. Ensuring each tea’s distinctiveness while maintaining a cohesive structure required extensive typographic and color research. Structurally, engineering the interlocking hexagonal form demanded precision in dieline development. Externally, production constraints influenced material choices, while market research on contemporary consumer preferences shaped design decisions to align with modern expectations.
Research: This project employed user-centered design research to enhance packaging functionality and appeal. The objective was to create a contemporary tea packaging system that emphasizes flavor differentiation and unity.

A mixed-method approach combined market analysis, visual studies, and prototyping. Data collection included consumer surveys, competitor analysis, and material testing. Research tools included digital design software, physical prototyping, and user feedback sessions. Participants consisted of tea consumers, retail experts, and packaging designers.

Results revealed that consumers value both clear functional labeling and aesthetically engaging designs. Insights showed that bold typography and a modular structure improve brand recognition and user interaction. The final interlocking hexagonal form not only enhances shelf appeal but also reinforces a sense of connection among the flavors.
This research informs modern packaging design by balancing visual storytelling with structural innovation. It has practical implications for businesses seeking to enhance consumer engagement, while also contributing to broader discussions in design about modularity, branding, and user experience.
Inspiration: Inspired by Bigelow’s tea series, this project reimagines its packaging to emphasize the core ingredients that define each flavor. The redesign highlights the unique characteristics of each tea while maintaining a cohesive visual identity. Through abstract forms, ingredient-inspired patterns, and refined typography, the packaging will celebrate both individuality and unity. This project explores design and storytelling, using packaging to enhance the tea-drinking experience and deepen consumer connection to each blend.
Project Duration: This project started in April 2024 in the USA and finished in February 2025 in the USA.
Operation Flow: Each tea is housed in a uniquely designed triangular box, creating a strong individual presence while maintaining a unified system. The six triangular boxes are engineered to interlock seamlessly into a striking hexagonal form, reinforcing a sense of connection between flavors while enhancing both shelf presence and user experience. This innovative structural approach not only improves functionality and visual impact but also elevates the packaging into a modular, interactive design that invites engagement. By prioritizing both aesthetic appeal and practicality, this redesign redefines how consumers interact with and appreciate their tea selection.
Team Members: Designer: Ying Han
Photographer: Ying Han
Image Credits: Image Main Image: Photographer: Ying Han/Designer: Ying Han
Image #1: Photographer: Ying Han/Designer: Ying Han
Image #2: Photographer: Ying Han/Designer: Ying Han
Image #3: Photographer: Ying Han/Designer: Ying Han
Image #4: Photographer: Ying Han/Designer: Ying Han