디자이너 Ina Oakley의 작품 Freistil 기업 아이덴티티은(는) 매우 권위 있는 2025 A' Design Award 동상의 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 부문에서 탁월한 수상작입니다.

동그래픽· 2025

Freistil 기업 아이덴티티

디자이너: Ina Oakley

클라이언트: Freistil Praxis Caspary

그래픽 부문 A' Design Award 동상 수상작

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사이트 방문 A' Design Award에서 보기 보도 자료 수상 배지

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디자인

Freistil 기업 아이덴티티 소개

Freistil은 물리치료 클리닉을 위해 제작된 기업 아이덴티티입니다. 이 아이덴티티는 명함, 배너, 유니폼, 웹사이트 등 인쇄 매체와 디지털 매체를 아우릅니다. Freistil이라는 이름은 '자유형'을 뜻하며, 환자 개개인에 맞추어 선택되는 유연한 치료 방식을 의미합니다. 일러스트레이션 요소는 전통적인 장인 정신과 현대적인 아이디어를 연결하며, 늘어나는 효과를 적용한 텍스트 기반 로고는 움직임과 개방성을 암시합니다. 컬러 팔레트는 퍼플, 코랄, 오프화이트, 블루로 구성되었습니다. 고급 용지와 지속 가능한 소재를 선별해 사용했으며, 가능한 한 지역 공급업체를 활용했습니다.

수상 인정

A' Design Award 동상 소개

Freistil 기업 아이덴티티, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Freistil 기업 아이덴티티, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Freistil 기업 아이덴티티, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: The challenge of the project was to create a complete new corporate design for print and web reflecting the both the character of the established practice and the new energy being brought to it.

The new name chosen for the relaunch was Freistil. This translates literally as a free style. For the new owner Katrin Caspary, this meant that although the desired results of any treatment are known, the way to achieve these is variable and depends on the capabilities and limitations of each customer.

Katrin Caspary and her expert team blend traditional and modern therapies, creating tailored treatments for individual needs. Freistil is a place for recovery, inspiration, and well-being, where patients are encouraged to breathe freely, embrace new perspectives and heal.
치수 및 패키징: Business cards (85 x 55 mm) and banners (3 m x 1 m) use designs reflecting the brands values: modern, fresh, and quality driven.

For clothing articles such as sweaters, beanies and bags, the finest available sustainable materials and premium organic fabrics were used. These ensure not just comfort but also a sense of responsibility.

Web design was made in XD and programming was based on WordPress.
태그: Health, Openminded, Rethinking, Modern, Tradition, Freedom
생산 기술: Fine papers and sustainable materials were chosen to reflect the quality of the Freistil brand. These align with the spirit of our times. Modern, open and fresh. Wherever possible, local suppliers and partners where used.

Each piece tells a story. One of care, respect for the environment, and dedication to creating something truly special. The focus on quality isn’t just a strategic decision. It’s a heartfelt expression of authenticity.
디자인 과제: The established practice had loyal older clients but struggled to attract younger people. Updating the concept to appeal to both groups was key. This required a fresh brand identity, improved communication (possibly via social media), and motivating the team to embrace change. Maintaining trust while introducing modern elements was essential for success. The design needed to appeal to both young and old and to lower the perceived barrier to becoming more active.
연구: Our goal was to blend tradition with modernity. Katrin took over a well-established practice that had been successfully run for 15 years. While the existing customer base was strong, attracting younger clients was crucial. The new concept needed to appeal to all ages and engage the team. To achieve this, I researched modern and traditional practices in books and online. Additionally, I spoke with locals and interviewed them about their methods.
영감: The client took over an existing traditional physiotherapy business and wanted to bring her own style and energy to it. This freshness, together with her mission to get people active and moving, served as inspiration for Freistil’s corporate design: modern and innovative while at the same time reflecting the tradition of the craft.
프로젝트 기간: The project started in february 2023 and finished in september 2023 near of Cologne in Germany.
운영 흐름: In order to reflect the motives of movement, flexibility, freedom, and the combination of modern approaches and traditional methods, the design uses both illustrative elements and a dynamic text based logo.

The color scheme of purple, coral, off-white, and blue represent creativity, freshness, and competence.

The illustrations link traditional craftsmanship with modern ideas, while the logo's stretch effect symbolises both movement and the modern open approach of the practice.
특허: buero inaoakley, 2024
팀원: Ina Oakley and Anne-Marie Bayer
이미지 출처: Mockup Maison, Adobe Firefly and Nastasic