디자이너 Alan Guo의 작품 Planetarium 문화 창작 상품은(는) 매우 권위 있는 2025 A' Design Award 은상의 패키징 디자인 부문에서 탁월한 수상작입니다.

은패키징· 2025

Planetarium 문화 창작 상품

디자이너: Alan Guo

클라이언트: Beijing Planetarium

패키징 부문 A' Design Award 은상 수상작

20,692

인증된 수상작

#172225 수상 상태 인증하기

사이트 방문 A' Design Award에서 보기 보도 자료 수상 배지

색상

디자인

Planetarium 문화 창작 상품 소개

이 보온병은 우표, 북마크, 테이프, 토트백 등을 포함하는 제품 시리즈의 일부입니다. 우주비행사에서 영감을 받은 디자인은 무중력감을 전달하며 인류와 우주 간의 관계를 탐구합니다. 공중에 떠 있는 우주 테마 컵부터 우주비행사의 생명줄을 잡고 있는 손이 그려진 토트백까지, 각 제품은 상상력 넘치는 스토리텔링을 구현합니다. 이 컬렉션은 우주에 대한 대중의 호기심을 자극하고 그 안에서 인류의 위치에 대한 이성적이고 사려 깊은 관점을 촉진하는 것을 목표로 합니다.

수상 인정

A' Design Award 은상 소개

Planetarium 문화 창작 상품, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Planetarium 문화 창작 상품, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Planetarium 문화 창작 상품, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: This series of cultural products, featuring astronauts as its central theme, explores the relationship between humanity and the universe. By combining space exploration with reflections on the connection between humans and Earth, the design stands out. It inspires curiosity about astronomy and encourages a deeper understanding of our relationship with nature and the cosmos, fostering a correct worldview and cosmic perspective. The unique fusion of art, science, and philosophy distinguishes it from traditional designs.
치수 및 패키징: 25*40cm Inflatable bag, Screen printing
태그: Planetarium, Cultural and Creative Merchandise, Universe
생산 기술: Inflatable bag,Screen printing, Put the screen-printed thermos cup into the bag, Visually increases the floating feeling of astronauts
디자인 과제: In this design project, the client smoothly approved our proposal. The biggest challenge, however, was turning the concept into tangible, marketable products.

To ensure the practicality of our ideas, we personally purchased and tested various drawstring bags with different materials and sizes to find the most suitable option for the vacuum flask packaging.

Additionally, since this was not a single product but a series developed for the entire planetarium, we had to coordinate with multiple suppliers. This involved sorting out key factors such as materials, dimensions, and pricing for each product.

For a graphic design studio, managing these production details and cross-functional coordination presented a significant challenge, but it was also a valuable learning experience.
연구: This is a cultural and creative project developed for a planetarium. The designer drew inspiration from the Voyager spacecraft’s image of Earth taken from deep space—a tiny blue dot that invites us to rethink the relationship between humans and Earth, and between humanity and the universe.

To convey this perspective, the designer created a series of astronaut-themed cultural products. When visitors imagine themselves as astronauts, they gain a new vantage point from which to understand human existence and the cosmos, helping to form a more grounded worldview and cosmic perspective.

For example, the astronaut-themed tote bag requires the user to grip it tightly—symbolizing the responsibility of holding a partner’s life in one’s hands. The vacuum flask packaging, designed with a floating visual effect, subtly reminds us that something as common as water is not so easily obtained in space.

Through these designs, the project encourages people to reflect on their everyday lives, recognize the preciousness of resources, and develop a deeper appreciation for life itself.
영감: This collection of cultural products revolves around the astronaut’s perspective, inspired by the famous image of Earth as a tiny, lonely blue dot captured by the Voyager spacecraft. It reflects humanity’s curiosity about the universe and the importance of looking back at our home, Earth. Through astronaut-themed designs, these products aim to ignite interest in astronomy and inspire reflection on our relationship with each other and the planet.
프로젝트 기간: This project started in May 2020 and ended in July. It was sold in the planetarium in September and received many positive reviews from consumers.
운영 흐름: The use of inflatable bags makes the astronauts look more like they are floating, increasing the experience and fun of the audience buying the product.