1045 Coffee Beans 패키징 by Natalya Bilousova

1045 Coffee Beans 패키징 by Natalya Bilousova is a highly esteemed winner of the very prestigious 2025 A' Design Award 동상 in 패키징 디자인 Competition Category.

동패키징· 2025

1045 Coffee Beans 패키징

by Natalya Bilousova

Client: 1045 Coffee

A' Design Award 동상 Winner in 패키징 Category

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Colors

The Design

About 1045 Coffee Beans 패키징

1045 커피 패키징 디자인은 다이아몬드 형태의 로고와 대담한 1045 숫자로 캘거리의 해발고도를 포착하며, 이 도시의 상징적인 산악 풍경을 나타냅니다. 원근선은 산의 그림자와 커피 밭을 연상시키면서도 전통적인 산 이미지에서 벗어납니다. 커피 톤에서 영감을 받은 컬러 팔레트는 에스프레소에는 더 어두운 색조를, 필터 블렌드에는 더 밝은 색조를 사용합니다. 전통적인 블랙 커피백과 프리미엄 스티커 라벨이 기능성과 우아함을 결합하여, 브랜드 인지도를 확보하는 동시에 브랜드의 품질과 장인정신에 대한 헌신을 반영합니다.

The Recognition

About the A' Design Award 동상

1045 Coffee Beans 패키징, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. 1045 Coffee Beans 패키징, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. 1045 Coffee Beans 패키징, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project established a unique identity for 1045, a locally roasted coffee blend that pays homage to the elevation of the city of Calgary of 1045 meters above sea level. It embodies the bold Calgarian spirit, striking a balance between tradition and innovation. The packaging showcase a dedication to quality, sustainability, and artisanal craftsmanship, seamlessly merging rugged natural elements with contemporary design. Created to appeal to both devoted coffee lovers and a new generation of enthusiasts, 1045 celebrates the rich coffee culture of Calgary.
Dimensions & Packaging: Label size 110 x 160 mm, coffee bag 135 x 260 mm
Tags: packaging, coffee, Calgary, drinks, coffee beans, coffee bag, coffee packaging
Production Technology: The 1045 Coffee packaging utilizes classic black coffee bags, providing a sleek and timeless look that preserves freshness. Each blend is distinguished by a carefully designed label, produced as a high-quality sticker for flexibility and easy application. This approach allows for efficient production while maintaining a premium feel. The combination of durable materials and a thoughtfully crafted label ensures both practicality and strong visual appeal on the shelf.
Design Challenge: The creative challenge for 1045 Coffee was to visualize Calgary's elevation in a unique and impactful way, without resorting to the typical mountain imagery that competitors use. The goal was to reflect the city's high-altitude spirit while avoiding cliches. The solution involved designing a diamond-shaped logo featuring bold 1045 numbers that evoke the essence of mountains, complemented by perspective lines that simultaneously suggest the shadows of mountains and coffee fields. This approach captured Calgary's elevation and the coffee's origins in a distinct and original way, ensuring a memorable visual identity.
Research: The development of the 1045 Coffee brand started with a thorough analysis of the market and competitors, examining trends and understanding consumer preferences. The target audience was defined by their behaviors, preferences, and attitudes towards locally sourced, high-quality coffee. This research guided the creation of a unique brand identity and packaging design, ensuring it was both visually engaging and informative.
Inspiration: The visual identity of 1045 Coffee captures the warmth and richness of a perfectly brewed cup. A calm, earthy color palette reflects the deep hues of coffee, emphasizing authenticity and craftsmanship. Each coffee origin features two shades, a darker tone for espresso's bold intensity and a lighter hue for the smooth filter method. This thoughtful design creates a cohesive, elegant look that enhances shelf presence while celebrating the unique character of each coffee variety.
Project Duration: Calgary, Canada, the project began in May and ended in August, 2024
Operation Flow: The 1045 coffee brand, crafted by a local Calgary manufacturer, offers a unique blend that stands out in the market. Its packaging is both convenient and visually appealing, designed to attract the target audience through careful market analysis. Striking a balance between aesthetics and function, the design ensures easy recognition, clear communication of the product's uniqueness, and a strong local identity.
Team Members: Natalya Bilousova
Image Credits: Natalya Bilousova, 2025