Button Blessings 브랜드 디자인 by Chih-Chiao Yu is a highly esteemed winner of the very prestigious 2025 A' Design Award 동상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.
동그래픽· 2025
Button Blessings 브랜드 디자인
Client: Button Blessings
A' Design Award 동상 Winner in 그래픽 Category
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- Verified Award Winner
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The Design
About Button Blessings 브랜드 디자인
단추 디자인과 전통 사찰 문화를 융합하여, 이 디자인은 현대적 미학을 통해 고대의 신성함에 새로운 생명을 불어넣는다. 각각의 단추는 보호, 축복, 믿음을 상징하며, 젊은 세대의 일상 속에서 영성을 보다 친근하게 만든다. 창의적인 패키징과 스토리텔링을 통해, 이 디자인은 문화적 매개체이자 패셔너블한 표현으로 기능하며, 전통과 현대를 자연스럽게 융합하여 현대 사회에서 사찰 문화를 재활성화한다.
The Recognition
About the A' Design Award 동상
Button Blessings 브랜드 디자인, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Button Blessings 브랜드 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Button Blessings 브랜드 디자인, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Button Blessings" integrates button design with temple culture, serving not only a functional purpose but also symbolizing protection and connection, reflecting the essence of traditional faith. Through refined visual storytelling, it reinterprets deities with a contemporary aesthetic, resonating with younger generations. The design incorporates unique packaging and publications, offering a modern perspective on faith while fostering cultural continuity.
- Dimensions & Packaging
- Button Size 40mm x 40mm,Poster Size 594mm × 841mm,Box Size 28mm × 20mm × 6mm
- Tags
- Button Design, Temple Culture, Traditional Heritage, Booklet Design, Young Generation, Modern Aesthetics, Taiwanese Identity, Cultural Products, Tradition & Innovation, Faith in Design
- Production Technology
- This design incorporates warm materials like wood, rice beads, yarn, and embroidery. Laser-engraved patterns on wood draw inspiration from deity attire, while the dragon-scale bookbinding symbolizes faith. Wrapped in a scroll, it emphasizes tradition. The wooden sliding box, inspired by temple architecture, merges traditional craftsmanship with modern aesthetics. Inside, button sets, booklets, and cards rest in smooth wood, reinforcing the cultural narrative.
- Design Challenge
- The challenge was making temple culture relevant to young people through buttons, merging tradition with modern aesthetics. We balanced cultural symbolism with contemporary appeal while ensuring precision in wood engraving, embroidery, and beadwork. Limited access to historical records and traditional techniques required careful adaptation. Additionally, designing a packaging system that felt both authentic and functional added complexity to the process.
- Research
- This research explores how buttons can serve as a bridge between traditional temple culture and modern life. The study aimed to understand young people's perceptions of temple traditions and their willingness to engage with cultural symbols. Using surveys and interviews, data was collected from individuals interested in design and cultural heritage. Findings revealed that tactile, personal objects enhance emotional connection. This insight guided the use of wood, embroidery, and beading to create a warm, intimate interaction with the design.
- Inspiration
- As younger generations drift from temple culture, preserving its history and faith becomes increasingly challenging. Drawing from the connection between "temples × buttons," we see buttons as symbols of bonding and connection, reflecting the emotional essence of faith. Through design, we create cultural products that blend seamlessly into daily life, making tradition more accessible and engaging for modern audiences.
- Project Duration
- The project started in July 2024 in Taiwan and was completed in April 2025 in New Taipei City.
- Operation Flow
- This design blends modern aesthetics with traditional culture, allowing users to engage with heritage in a contemporary way. The button set and booklet invite exploration of the deities' meanings while forming a personal connection. The wooden packaging opens smoothly, revealing the items and offering a tactile experience. This fusion of tradition and modern visuals sparks emotional connections, making it appealing to younger generations.
- Team Members
- Chih-Chiao Yu
Yu-Ting Hsu
Jie-Ling Chen
Tzu-Heng Tang - Image Credits
- Photographer:Tzu-Heng Tang
Illustrator:Chih-Chiao Yu,Yu-Ting Hsu,Jie-Ling Chen
Layout Designer:Tzu-Heng Tang
Content Creator:Chih-Chiao Yu,Yu-Ting Hsu,Jie-Ling Chen,Tzu-Heng Tang
Copy Editor:Yu-Ting Hsu
Theme Structure:Chih-Chiao Yu,Yu-Ting Hsu,Jie-Ling Chen,Tzu-Heng Tang
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