Zun Fu 판매센터 by Zhijiang Shan is a highly esteemed winner of the very prestigious 2025 A' Design Award 은상 in 인테리어 공간 및 전시 디자인 Competition Category.

은인테리어· 2025

Zun Fu 판매센터

by Zhijiang Shan

Client: Rong Jie Studio

A' Design Award 은상 Winner in 인테리어 Category

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The Design

About Zun Fu 판매센터

이 실내 디자인은 전통 중국의 공간 문화와 시적 상징성을 바탕으로 의례 건축의 현대적 해석을 제시한다. 뤄양의 역사적 의례에서 영감을 받아 공간은 석재, 대나무, 모란 모티프와 같은 요소들을 통합한다. 선형 동선은 도착, 협상, 성찰의 영역을 거쳐가는 방문객의 여정을 구성한다. 조형적 조명과 레이어드 소재는 문화적 정체성과 현대적 미학을 결합한 고요하고 몰입감 있는 환경을 조성한다.

The Recognition

About the A' Design Award 은상

Zun Fu 판매센터, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Zun Fu 판매센터, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Zun Fu 판매센터, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project features a layered spatial sequence composed of reception, negotiation, and contemplation zones. A central water feature anchors the lobby, while suspended sculptures animate the ceiling. Materials such as stone, bamboo, brushed brass, and dark wood define a rich palette. Lighting transitions guide users through the space, integrating symbolic forms with functional clarity. The result is a culturally rooted yet contemporary commercial environment.
Dimensions & Packaging: Total area: approx. 600 sqm; lobby height: 6.5m. Main finishes include marble flooring, brass inlays, walnut veneer, rattan detailing, custom aluminum panels, and stone carvings. Lighting integrates 3000K LED strips, downlights, and a flowing crystal chandelier. Structure uses steel frames, in-situ concrete walls, and dry-hung stone and aluminum cladding.
Tags: Chinese interior design, immersive real estate space, spatial culture, ceremonial architecture, stone and wood finishes, Luoyang architecture, modular commercial design
Production Technology: The project applies CNC engraving, modular dry-hang systems, and hybrid material detailing. It features natural stone, brushed metal, rattan, wood veneer, leather, and bamboo, enhanced with concealed LED systems. The approach fuses modern fabrication with traditional textures to produce a polished, expressive space.
Design Challenge: The challenge was how to translate traditional Chinese culture into modern construction and design, aligning with contemporary aesthetics and lifestyles. The 600 sqm site required precise balancing of narrative expression, functional layout, and construction feasibility.
Research: The project researched cultural symbols, traditional Chinese spatial rhythm, and user behavior in immersive commercial interiors. It involved ceremonial flow studies, user interviews, spatial modeling, and material integration strategies to guide narrative and atmosphere.
Inspiration: The project draws inspiration from traditional Chinese notions of ritual, symbolism, and spatial procession. Referencing Luoyang's historical architecture and poetic traditions, the design reimagines ceremonial experiences through a modern lens. Sculptural lighting, refined materials, and a layered narrative reflect a cultural continuity that balances heritage with contemporary function.
Project Duration: The project is located in Luoyang, China. Design began in January 2018, construction was completed by November 2018, and it officially opened in December 2018 as the main sales and exhibition center for the Zun Fu residential development.
Operation Flow: The space is planned with ritualistic rhythm. Visitors enter via a pine pathway, welcomed by a ceremonial gateway and lighting. The layout transitions through brand storytelling, negotiation, and contract signing areas. Spatial modulation, light orchestration, and sensory transitions reinforce the layered experience.
Image Credits: Photographer: Xushan Geng