철 패키징 · 2025
Sergio Dalla Riva 커피 패키지 디자인
- A' Design Award 철상 2025 in 패키징
- CLIENT: Sot B&d
- Estimated Number of Design Views: 13,837
- Verification code 0C1CF6D37C · Verify this award
Colors
About Sergio Dalla Riva 커피 패키지 디자인
세르지오 달라 리바(Sergio Dalla Riva)는 분쇄 커피 봉투, 파우치, 스틱형 사쉐, 캡슐 박스에 이르는 다양한 커피 제품을 위한 패키지 디자인이다. 매트한 블랙 바탕에 골드 타이포그래피와 이탈리아 삼색기 포인트를 결합해 브랜드의 전통과 품질을 표현했다. 컬러 포인트로 각 블렌드를 구분할 수 있으며, 뒷면에는 풍미 프로파일 차트와 로스팅 강도 스케일, 추출 방법 안내가 인쇄되어 있다. 파우치는 라미네이팅된 연포장재로, 캡슐 박스는 경질 판지로 제작되었다. 오프셋 인쇄와 UV 부분 코팅, 금박 열전사 가공 기법이 적용되었다.
About the A' Design Award 철상
Sergio Dalla Riva 커피 패키지 디자인, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Sergio Dalla Riva 커피 패키지 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Sergio Dalla Riva 커피 패키지 디자인, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.
Press Kit
- Unique Properties
- Sergio Dalla Riva's coffee package design combines ageless Italian charm with contemporary sophistication. A matte black backdrop signifies quality and legacy; the Italian tricolor and gold typeface accentuate this. Blend-specific accents, and instructive material for coffee enthusiasts, the package is not only visually striking but also informative. Every component—from layout to font to picture—supports the premium nature and legacy of the brand.
- Dimensions & Packaging
- Coffee Bag: 120 mm x 60 mm x 230 mm
Pouch: 100 mm x 10 mm x 120 mm
Sachet: 80 mm x 5 mm x 100 mm
Box for Capsules: 120 mm x 45 mm x 125 mm - Tags
- coffee, packaging, black, packaging design
- Production Technology
- To guarantee longevity and product safety, Sergio Dalla Riva's packaging is made of premium laminated flexible materials for pouches and stiff cardboard for capsule boxes. With a matte finish to reflect elegance, the design uses offset printing for clarity and vivid colour reproduction. While UV spot finishing increases visual contrast and tactile appeal, hot foil stamping in gold emphasises important features like the brand name and anniversary mark.
- Design Challenge
- The key difficulty was to honor Sergio Dalla Riva's legacy while catering to contemporary coffee consumers. The design had to reflect both heritage and creativity. We created a consistent identity that functions across several packaging kinds by balancing narrative with clarity. It emphasizes mix variations without compromising oneness. The design honors a 50-year legacy while looking forward by integrating visual elegance, pragmatic structure, and educational material.
- Research
- This design was created by us looking at consumer behaviour connected to luxury coffee items, color associations, and legibility across various print media. Studies verified that black and gold represent legacy and luxury. Another major emphasis was visual consistency across product formats. Based on consumer desire for product knowledge and traceability in contemporary specialty coffee markets, informational components including charts and origin information were included.
- Inspiration
- Inspired by Sergio Dalla Riva's 50-year tradition and strong ties to Italian coffee culture, the packaging Our goal was to design a contemporary visual homage to this legacy. Reflecting both grandeur and authenticity, drawing from classic Italian aesthetics, the use of multicolored components, elegant serif typeface, and black and gold accents. The design also features the title "Maestro del Caffè" and the founder's signature, which adds a narrative, personal touch.
- Project Duration
- Italy 2023
- Operation Flow
- Every packaging style—from ground coffee bags to capsules—was meant to strike a balance between form and use. While the material's structural strength guarantees freshness, the matte texture and color accents provide great shelf presence. A thorough taste profile chart, roast strength scale, and brewing instructions on the reverse help to make product selection interesting and easy.
