철 그래픽 · 2025
Guanshan 브랜드 아이덴티티
by Hong Jia Min
- A' Design Award 철상 2025 in 그래픽
- CLIENT: Jijia Brand Creative Studio
- Estimated Number of Design Views: 1,720
- Verification code 81369AC06F · Verify this award
Colors
About Guanshan 브랜드 아이덴티티
관산(Guanshan)은 밀크티 매장을 위해 제작된 브랜드 아이덴티티다. 한자를 기반으로 삼아 전통 예서(隸書)의 고전적 정신은 유지하면서 그 구조를 현대적으로 재해석했다. 동양의 기물 미학에 뿌리를 두고, 수묵의 부채와 다기(茶器)의 이미지를 결합했다. 중심 모티프는 부채와 찻잔이 겹쳐진 구성으로 이중적 상징성을 만들어낸다. 먹의 붓질은 전통 단선(團扇)의 대나무 살대를 연상시키고, 잔의 실루엣은 건잔(建盞) 찻사발에서 형태를 빌려왔다.
About the A' Design Award 철상
Guanshan 브랜드 아이덴티티, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Guanshan 브랜드 아이덴티티, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Guanshan 브랜드 아이덴티티, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.
Press Kit
- Unique Properties
- Anchored in the philosophy of teahouse as home, we construct a contemporary sanctuary for tea connoisseurs. Our brews extract primal essences from ancient tea groves, harmonized with mountain springs and melted snow to reveal terroir authenticity. Spaces crystallize tea mountains textures and light interplay, crafting immersive nomadic tea sanctuaries that engage all senses.
- Dimensions & Packaging
- The brand multi series tea collections employ phytographic design extracting each teas botanical essence and marrying it with Chinese aesthetic principles. This methodology crystallizes into Neo Chinese packaging that embodies product specific visual identities.
- Tags
- Oriental, Creativity, Tea , Ink Painting, Chinese
- Production Technology
- The creative process prioritizes onomastic morphology deriving visual forms directly from the brands nomenclature while integrating product typology. This methodology undergoes cultural synthesis through strategic collisions between contemporary creativity and Chinese heritage elements, generating innovative semiotic expressions rooted in commercial context.
- Design Challenge
- The project requires the seamless integration of multiple elements to simultaneously communicate the brand core identity, embody Oriental aesthetics, and ensure versatile application across diverse scenarios.
- Research
- We reconfigure tea rituals through Ceramic Deconstructionism transposing bamboo brazier fans mechanical logic into ergonomic curves, translating ink bleeds into tactile gradients on vessel surfaces. Packaging evolves into Tactile Typology archives where material stratigraphy chronicles tea history, Neo Chinese design manifests as Parametric Archaeology methodology.
- Inspiration
- Rooted in Chinese tea ware aesthetics, the concept reimagines Song Dynasty tea house imagery through calligraphic brushwork. Capturing the symbiotic relationship between luzan brazier fans and tea utensils, Ink tonalities outline the fan silhouette, its flowing strokes organically morphing into modern teacups streamlined forms. This visual philosophy of holding a fan while contemplating tea manifests through design.
- Project Duration
- Located in Dongguan, Guangdong Province, China, this project was designed in October 2024.
- Operation Flow
- Carve the eraser into desired shapes, saturate its sculpted surfaces with ink, then employ this unconventional tool as a brush substitute. Through rhythmic imprinting and calculated pressure variations on paper, the rubber matrix undergoes iterative experimentation. Each impression accumulates ink dynamics angular edges deposit geometric patterns while worn facets create mist like gradients.
- Patents
- Copyrights belong to Hong Jia Min, 2024.
- Image Credits
- Hong Jia Min
