Jinzhongzi 백주 병 패키지 by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award 철상 in 패키징 디자인 Competition Category.

철패키징· 2026

Jinzhongzi 백주 병 패키지

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award 철상 Winner in 패키징 Category

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Verified Award Winner

Verify Award Status for #173074

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jinzhongzi 백주 병 패키지

진중자(Jinzhongzi)는 중국 안후이성에서 생산되는 프리미엄 백주를 위한 패키지 디자인이다. 이 술은 크리스털 유리병에 담기며, 병의 하단부는 대나무 살로 엮은 후 스프레이 도장으로 마감되었다. 대나무 편직은 이 브랜드의 전통적인 저장 방식에서 비롯된 것으로, 술을 숙성시키는 데 사용되는 특수 처리된 항아리 둘레에 대나무 살을 엮어 감싸던 방식을 상징한다. 병의 크기는 145 x 115 x 275밀리미터이다. 엮음 디테일은 패키지에 촉각적인 감성을 더하며 브랜드의 정체성을 뒷받침한다.

The Recognition

About the A' Design Award 철상

Jinzhongzi 백주 병 패키지, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Jinzhongzi 백주 병 패키지, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Jinzhongzi 백주 병 패키지, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This baijiu comes from Anhui Province, China. It is distinguished by its unique flavor and rich bouquet, which distinguish it within the realm of Chinese spirits. The most intriguing feature of this product is its storage method. It is crafted by weaving bamboo strips around liquor jars, which are then specially treated to be used as vessels for aging the liquor. This storage method gives baijiu a distinctive character.
Dimensions & Packaging: 145mm*115mm*275mm
Tags: Premium spirits, cultural heritage, cultural outreach, and the integration of commerce and art.
Production Technology: This is a premium baijiu presented in a crystal glass bottle, with the bottom wrapped in bamboo strips and finished with a spray-painted coating.
Design Challenge: The most challenging aspect of this project is producing the bamboo weaving kits, as the initial costs considerably exceed the client’s budget. We resolved this issue by changing the materials and partnering with a suitable supplier.
Research: Through on-site research, we collected feedback on this brand from over 300 consumers. Finally, we obtained an intriguing research report that highlights the characteristics of this method for storing baijiu.
Inspiration: The design concept for this bottle was inspired by the distinctive vessels used to store baijiu. It is made by weaving bamboo strips into a jar, which is specially treated for storing liquor. We adopted this intriguing concept for the bottle design, creating a unique and captivating product. This approach has defined the brand’s unique identity.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The bottle’s design features a bamboo-woven kit that not only offers a unique aesthetic but also increases the product’s appeal. This distinctive approach promotes interaction between the product and its consumers.
Team Members: Creative Director：Wen Liu
Design Executor：Maoxiang Pan，Xiangdong Yuan