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R300 CD 플레이어 by Orgdot Design

R300 CD 플레이어 by Orgdot Design is a highly esteemed winner of the very prestigious 2026 A' Design Award 철상 in 오디오 및 음향 장비 디자인 Competition Category.


철오디오 제품· 2026

R300 CD 플레이어

by Orgdot Design

Client: Orgdot Design Shop

A' Design Award 철상 Winner in 오디오 제품 Category

1,699

Verified Award Winner

Verify Award Status for #173146

Colors

The Design

About R300 CD 플레이어

R300은 모든 연령대의 사용자를 위해 제작된 가볍고 휴대하기 편한 CD 플레이어입니다. 본체 크기는 가로 162mm, 세로 147.3mm, 높이 32.5mm입니다. 완전 모듈형 구조로 표준화된 부품과 분해가 쉬운 결합부를 적용하여, 각 모듈을 수리하거나 업그레이드할 수 있으며 동일 시리즈의 다른 제품에 재사용할 수도 있습니다. 패키지는 재활용이 가능한 종이 트레이로 구성되어 있습니다. 인터페이스는 좌우 영역으로 나뉘어 조작부를 명확하고 단순하게 유지합니다. 유선 및 무선 연결과 다양한 오디오 포맷을 지원합니다.

The Recognition

About the A' Design Award 철상

R300 CD 플레이어, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. R300 CD 플레이어, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. R300 CD 플레이어, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
R300 is a lightweight, portable CD player appealing to all ages. From the production process to the modular components to the recyclable paper tray packaging, the design is kept as simple as possible. Meanwhile, the function, form, and appearance should be well integrated into multiple usage scenarios to achieve product flexibility, upgradeability, repairability, and environmental sustainability, bringing a deep sense of happiness and high-quality usage experience to users of different ages.
Dimensions & Packaging
Width 162 mm x Depth 147.3 mm x Height 32.5 mm
Tags
lightweight CD player,wide range of target users,simple operation ,modular design,circular design,flexibility,upgradability,repairability,multiple usage scenarios
Production Technology
With a fully modular design, all modules can be recycled and reused in the same series of products or original products, and all parts use standardized parts and easy-to-disassemble structures, which increases durability and product life while being flexible, upgradeable, and repairable.
Design Challenge
This is a lightweight and portable CD player. The biggest challenge in the design process is to make it lightweight and portable, suitable for all ages. The function, form and appearance should be well integrated into a variety of usage scenarios, bringing a deep sense of happiness and high-quality usage experience to users of different ages.
Research
This product is positioned as a lightweight CD player with a wide target customer base. Therefore, we researched the current market characteristics and the functional and emotional needs of users of different ages for CD players through questionnaires, interviews with typical users, and research on consumer reports from professional institutions to guide the design of the appearance, material, form and interactive form of this product.This is a lightweight and portable CD player. The biggest challenge in the design process is to make it lightweight and portable, suitable for all ages. The function, form and appearance should be well integrated into a variety of usage scenarios, bringing a deep sense of happiness and high-quality usage experience to users of different ages.
Inspiration
Since the 2020s, CD sales have continued to grow as Gen Z has re-pursued retro ways of listening to music and the KPOP market share has exceeded US$5 billion.

Gen Z and older generations have become enthusiastic about CDs again, and there aren’t many ideal CD players on the market, so we wanted to develop a product that would appeal not only to young people who are into pop culture but also to the older generation who are nostalgic and once loved CD culture.
Project Duration
The project started in March 2023 in Shenyang, ended in September 2023 in Shenyang, and was launched in China in October 2023.
Operation Flow
The design of the left and right partitions of the interface highlights the functional area, achieving a more intuitive, reasonable and simple operation experience. The material is touch-up paint, which feels warm.
It retains the classic characteristics of traditional CD players, supports wired and wireless connection methods, ensures a high-quality listening experience, and supports multiple audio formats, meeting multiple needs for convenience, fashion, and high-quality sound effects.
Patents
Copyrights belong to Shenyang Orgdot Design Co., Ltd.,2023
Team Members
Zhang Shu
Zhang Xinyu
Wang Binxu
Liu Qian
Image Credits
Image #1: Photographer Wang Binxu, Wang Zeju, Design Director Zhang Shu, R300, 2024.
Optional Image #1: Photographer Wang Binxu, Wang Zeju, Design Director Zhang Shu, R300, 2024.
Optional Image #2: Photographer Wang Binxu, Wang Zeju, Design Director Zhang Shu, R300, 2024.
Optional 4mage #3: Photographer Wang Binxu, Wang Zeju, Design Director Zhang Shu, R300, 2024.
Optional Image #4: Photographer Wang Binxu, Wang Zeju, Design Director Zhang Shu, R300, 2024.
Video Credits: Photographer Wang Binxu, Wang Zeju, Design Director Zhang Shu, R300, 2024.

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