Arch Avery 브랜드 아이덴티티 by Dip Mad Creative Studio

Arch Avery 브랜드 아이덴티티 by Dip Mad Creative Studio is a highly esteemed winner of the very prestigious 2026 A' Design Award 동상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

동그래픽· 2026

Arch Avery 브랜드 아이덴티티

by Dip Mad Creative Studio

Client: Arch Avery

A' Design Award 동상 Winner in 그래픽 Category

7,317

Verified Award Winner

Verify Award Status for #173643

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Arch Avery 브랜드 아이덴티티

Arch Avery는 스킨케어 도구 브랜드를 위해 개발된 브랜드 아이덴티티입니다. 로고는 볼드한 타이포그래피와 기울어진 세리프를 결합했으며, 두 개의 A 글자 형태는 바늘 끝처럼 날카로워 보이도록 조형되었습니다. 피부 관리에 대한 적극적인 태도를 표현하기 위해 오렌지색을 메인 컬러로 사용했습니다. 이 아이덴티티는 엠보싱과 디보싱 기법을 적용한 종이 상자 패키지에 구현되었습니다. 삼각형의 알루미늄 합금 홀더 또한 디자인의 일부로, CNC 기술을 통해 정밀하게 가공되었습니다. 이 홀더는 티타늄 블랙헤드 리무버를 수직으로 세워 보관하며 0.2mm 바늘 끝을 보호합니다.

The Recognition

About the A' Design Award 동상

Arch Avery 브랜드 아이덴티티, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Arch Avery 브랜드 아이덴티티, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Arch Avery 브랜드 아이덴티티, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand identity for Arch Avery focuses on the precision and effectiveness of using the right skincare tool. The bold typography and slant serif blend allows the logo to adapt across a wide range of products while expressing the brand’s professional premium aesthetic. Orange enhances the brand’s enthusiasm in promoting proactive skincare. A metal stand is also designed to hold and protect the Blackhead Remover's extra fine needle tip with a unique curve that perfectly adapts to face contours.
Dimensions & Packaging: Paper Box Packaging: 62mm (D) x 203mm (L) x 55mm (H)
Techniques involved: Embossing / Debossing

Titanium Blackhead Needle: 9mm (D) x 3mm (H) x 115mm (L)
Exclusively crafted super fine tip, all in titanium

Aluminium Alloy Holder: 40mm (D) x 46mm (L) x 60mm (H)
Each carefully crafted with CNC technology, with Arch Avery's logo sculpted on the surface
Tags: skincare, branding, typography, photography, identity, design, packaging
Production Technology: A triangular holder with a plastic liner is created to fully protect the 0.2mm needle tip of the Triple A Blackhead Remover. Each sculpted with CNC technology, the aluminium alloy holder is weighty enough to uphold the titanium crafted Triple A vertically from humid environments.
Design Challenge: Similar products are available at cheaper prices with variable qualities. The client and the Dip Mad team had gone through countless discussions about how to make the product stand out in the market, and came up with the solution of elevating the brand's tier to premium skincare. Dip Mad contributed the idea of adding the aluminium holder to make the product complete with practical functions, and was in charge of the production of the holder, as well as the packaging of the boxset.
Research: Before diving into the creative process, Dip Mad conducted a thorough research on similar products available in the market. The team found that Triple A is one that stands out and should be branded with a more high end tier. Throughout the whole process Dip Mad carried out 5 consultation meetings with the client, and both came up with a satisfactory conclusion of what we see as the outcomes. We expect Triple A would burst out as a bestseller among similar products even with a higher pricing, online and offline.
Inspiration: Arch Avery’s logo draws inspiration from the brand’s debut Tripe A Fine-grade Blackhead Remover. Focusing on the product’s preciseness and performance, the two A alphabets are created to look as sharp as needle tips. The use of the logo under most situations should come with a black and white background of models using the product cheerfully and vibrantly, emphasising on the collective energy of aesthetics, advance and assurance, adding up to Triple A.
Project Duration: The project began in November 2024 and the creative process went on for 5 months. Dip Mad was also in charge of the brand's official website design, which started from January 2025 and was completed in May 2025. At the moment of this submission, the client is in the process of filing a patent for Triple A.
Operation Flow: The Arch Avery visual identity elevates the brand to another level. While a blackhead remover is commonly seen in every household, one crafted with titanium and comes with a luxurious holder is rare in the market. It is Arch Avery and Dip Mad's common philosophy to bring proactive skincare and great design into every individual's life routine.
Patents: Patent Filing in Progress
Team Members: Dip Mad (Branding Strategy)
Arch Avery (Client)
Image Credits: Photography/ Cinematography: LeoLiu Photography