Reforma 무역 박람회 전시 by Nattakul Sevikul – Okrit Co., Ltd.

Reforma 무역 박람회 전시 by Nattakul Sevikul – Okrit Co., Ltd. is a highly esteemed winner of the very prestigious 2026 A' Design Award 철상 in 트레이드쇼 건축, 인테리어 및 전시 디자인 Competition Category.

철트레이드쇼· 2026

Reforma 무역 박람회 전시

by Nattakul Sevikul – Okrit Co., Ltd.

Client: Kasikornbank Public Company Limited

A' Design Award 철상 Winner in 트레이드쇼 Category

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The Design

About Reforma 무역 박람회 전시

Reforma 프로젝트는 업사이클링된 플라스틱으로 만든 모듈형 시스템인 Plasbricks를 활용하여 지속 가능한 이벤트 건축에 대한 접근 방식을 제시합니다. 이 프로젝트는 대규모 전시 건축에서 이러한 대체 소재의 활용을 탐구합니다. 맞물림 시스템은 효율적인 조립과 해체를 가능하게 하여 환경적 영향을 줄이고 추가적인 마감 처리를 피할 수 있습니다. 그 결과 소재의 명료성과 상업적 응용 분야에서의 순환형 디자인을 위한 실용적인 전략으로 정의되는 구조가 탄생했습니다.

The Recognition

About the A' Design Award 철상

Reforma 무역 박람회 전시, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Reforma 무역 박람회 전시, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Reforma 무역 박람회 전시, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sustainable architecture-inspired booth introducing Plasbricks, a modular system for creating temporary structures from upcycled plastic blocks. Designed for Kasikornbank as a physicalization of ESG commitment, it exemplifies circular economy principles. The interlocking block system enables quick, low-impact construction and deconstruction, minimizing waste and carbon emissions. Fully managed by OKRIT Co., Ltd. from conception to execution, it sets a standard for eco-friendly brand environments
Dimensions & Packaging: The Reforma exhibition measures 25,000 mm (W) x 20,000 mm (D) x 5,000 mm (H). Its core structure is composed of Plasbricks-high-compression interlocking blocks made from recycled plastic-combined with a reusable steel frame to support branding elements and heavy loads. All components are modular, allowing for fast, clean assembly and repeated use at roadshow events.
Tags: Trade Show Exhibit, Sustainable Design, Modular Architecture, Upcycled Materials, Circular Economy, Eco-Friendly Booth, Green Building, Temporary Structure, Plastic Recycling, Exhibition Design
Production Technology: The initiative utilizes a prefabricated modular building system that employs Plasbricks-interlocking blocks created from recycled plastic. OKRIT Co., Ltd. managed the technical integration, which included acquiring finished modules, creating detailed fabrication plans, and overseeing the installation at the site. The dry-assembly technique guarantees structural accuracy, facilitates straightforward disassembly, and promotes long-term reusability, all while reducing labor, dust, and finishing waste at the location.
Design Challenge: The main challenge was how to create a large-scale, brand-consistient structure using an unconventional Plasbrick framework. Structural stability at five metres height; lights and screens worked into the modular grid - this was all difficult technically. Obtaining materials as well as planning for recycling complicated logistics matters. The major barrier was using recycled plastics to build a system capable of producing a premium, long-lasting and emotionally satisfying brand experience.
Research: The purpose of this design research is to explore the use of Plasbricks—upcycled plastic blocks—in temporary architecture. After analyzing the material and connection limits, we devised a structural and logistical plan. Prototyping and live testing, along with branding opportunities at a major trade show, yielded excellent results: the material met all structural demands. This process demonstrates a viable approach to incorporating sustainable materials into commercial design effectively.
Inspiration: This project was motivated by turning plastic waste into a usable design material. The designers sought harmony with the circular economy, water preservation, and reversing unsustainable habits of the oil age. This led to Plasbricks - a modular set made from upcycled plastic, selected for tensile strength and sustainable sourcing. This inspired a design enabling forward-looking brands like Kasikornbank to bring their net-zero aspirations to life in a physical space.
Project Duration: The Reforma initiative took its first steps in January 2025, in the vibrant city of Nonthaburi, Thailand. A focused preproduction phase lasted 14 days, paving the way for a 3-day on-site assembly at the renowned Impact Challenger venue. This innovative booth made its debut in May 2025 at the Money Expo, only to be carefully dismantled overnight after the event concluded. Crafted with versatility in mind, the structure has since found new life in various settings, embodying a commitment to sustainability and significantly reducing its environmental impact.
Operation Flow: Reforma’s modular design is a breeze to assemble and effortlessly transitions from one event to another. With a snap, it transforms any space into a captivating venue. Its inviting open-plan layout beckons visitors to explore, while interactive screens and cozy seating invite them to linger a little longer. The outcome? A welcoming hub that not only informs but also celebrates sustainability, creating a space that feels lived in and alive.
Patents: Copyright © 2025 OKRIT Co., Ltd. All rights reserved.
“Plasbricks” is a patented modular material system. All patent rights belong to its original holder. OKRIT Co., Ltd. has applied the material within the ReForma project as part of its architectural integration and design innovation.
Team Members: Designer : Parrinya Keawdoungthean
Creative Director: Nattapong Khanomwet
Project Director: Nattakul Sevikul
Producer: Paphanphat Vattanasiriseth
Production Director: Nattapong Saevarnee
Image Credits: Image #1: Photographer Chaovarith Poonphol, ReForma, 2025.
Image #2: Photographer Chaovarith Poonphol, ReForma, 2025.
Image #3: Photographer Chaovarith Poonphol, ReForma, 2025.
Image #4: Photographer Chaovarith Poonphol, ReForma, 2025.
Image #5: Photographer Chaovarith Poonphol, ReForma, 2025.