금 인테리어 · 2026
V6 Lifestyle Art Emporium 가구 쇼룸
by Xiang Li
- A' Design Award 금상 2026 in 인테리어
- CLIENT: DeRUCCI V6 Home
- Estimated Number of Design Views: 55,715
- Verification code E9761FC533 · Verify this award
Colors
About V6 Lifestyle Art Emporium 가구 쇼룸
V6 라이프스타일 아트 엠포리움(V6 Lifestyle Art Emporium)은 1,300제곱미터 규모의 가구 쇼룸이다. 인테리어는 중국 전통 정원의 동선에서 영감을 받은 '정원 유람'의 서사를 따른다. 방문객은 서로 연결된 장면들을 거닐며, 각 공간은 부드러운 전환과 프레임화된 시선, 그리고 공간의 음향을 통해 저마다 다른 이야기를 전한다. 모듈형 레이아웃은 컬렉션이 바뀔 때마다 전시 구성을 자유롭게 재배치할 수 있게 한다. 아늑한 소파 코너에서부터 거울을 활용한 설치 공간에 이르기까지 다양한 연출이 펼쳐진다. 이 디자인은 기능적인 전시장을 브랜드의 개성을 드러내는 안내된 공간적 여정으로 탈바꿈시킨다.
About the A' Design Award 금상
V6 Lifestyle Art Emporium 가구 쇼룸, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. V6 Lifestyle Art Emporium 가구 쇼룸, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. V6 Lifestyle Art Emporium 가구 쇼룸, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.
Press Kit
- Unique Properties
- The V6 Lifestyle Art Emporium redefines traditional showroom design by adopting a garden-touring narrative. Through modular scenes, architectural segmentation, and flexible display strategies, it transforms functional space into a poetic, immersive experience. The design unites structure, color, and rhythm, offering a high-end spatial journey that merges brand identity with emotional resonance.
- Dimensions & Packaging
- 1300 square meters
- Tags
- Showroom, Exhibition
- Design Challenge
- The biggest challenges were the extremely tight timeline - only four and a half months from concept to completion - and the rigid constraint of pre-determined furniture. The designer had to accommodate all pieces without omission or excess, while still ensuring spatial harmony and storytelling. Balancing fixed content with creative freedom under such pressure required precise planning and high design agility.
- Research
- The "V6 Lifestyle Art Emporium" serves as a three-dimensional narrative vehicle for the brand philosophy of "V6 Home," a brand under the DeRUCCI Group. Designer intended to transcend the traditional function of product display. The goal is to establish an in-depth dialogue between the brand and its audience by elevating the core values embedded within the space. Taking the exploration of a garden-like realm as the artistic expression of the space, the designer transforms the brand's high-end positioning, artistic essence, and refined tone into tangible physical experiences. While fulfilling the basic requirements for display, the design integrates dual values of artistic expression and experiential drive, endowing the space with sustainable and extendable vitality.
- Inspiration
- Inspired by the classical Chinese garden’s narrative path, this project reimagines spatial storytelling in a modern showroom. The designer was driven by a desire to express life aesthetics beyond product display—creating emotional immersion and sensory memory. The concept stems from blending Eastern spatial philosophy with contemporary modular logic, forming a design language both poetic and adaptive.
- Project Duration
- The project began in Dongguan, Guangdong in October 2024 and was completed in February 2025. The exhibition space serves as a flagship showcase for V6 Home, under the DeRUCCI Group.
- Operation Flow
- Visitors move through the space as if walking through a garden. Each area tells a different story, guiding users with soft transitions, framed views, and immersive sounds. Modular layouts adapt to changing displays. The shifting atmospheres—from intimate sofa nooks to mirrored installations—stimulate exploration. This dynamic flow fosters deep engagement and emotional connection with the brand.
- Image Credits
- SFAP
