Taneya Club Harie 소매 매장 by Uds Ltd. is a highly esteemed winner of the very prestigious 2026 A' Design Award 은상 in 인테리어 공간 및 전시 디자인 Competition Category.

은인테리어· 2026

Taneya Club Harie 소매 매장

by Uds Ltd.

Client: UDS Ltd.

A' Design Award 은상 Winner in 인테리어 Category

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Verified Award Winner

Verify Award Status for #174322

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The Design

About Taneya Club Harie 소매 매장

타네야 클럽 하리에(Taneya Club Harie)는 일본 시가현 구사쓰시의 백화점 내에 위치한 소매 매장이다. 이 매장은 일본 전통 화과자 브랜드 타네야와 서양식 파티스리 브랜드 클럽 하리에를 하나의 공간에 담아냈다. 디자인은 시간의 층을 표현하는 '지층(strata)'이라는 단일 콘셉트를 따른다. 천장과 조작물은 밀리미터 단위로 어긋나게 배치한 정밀 가공 목재 패널을 겹겹이 쌓아 형성했다. 무垢 밤나무와 칠(옻) 마감은 타네야 영역을, 밝은 색조의 집성 합판은 클럽 하리에 영역을 나타낸다. 흐르는 듯한 곡선은 방문객을 매장 안쪽으로 자연스럽게 유도하며 혼잡을 완화한다.

The Recognition

About the A' Design Award 은상

Taneya Club Harie 소매 매장, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Taneya Club Harie 소매 매장, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Taneya Club Harie 소매 매장, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is the design project for the Taneya Club Harie store at the Kintetsu Kusatsu department store. The uniqueness of this design lies in its function not merely as a commercial space, but as an art installation that tells the brand's philosophy. Under the single, powerful concept of "strata," it seamlessly connects the contrasting worlds of "tradition" and "innovation," inviting visitors into an immersive brand experience. In a department store environment lined with homogenous stores, it creates overwhelming originality and a memorable experiential value.
Dimensions & Packaging: Total Floor Area: 285.28sqm
Tags: RetailDesign, InteriorDesign, Conceptual, WoodInterior, Patisserie, FlagshipStore, Tradition, Innovation, Sustainability
Production Technology: This organic and complex form was realized by drawing all curved surfaces with millimeter precision and making repeated adjustments. The unique texture of the ceilings and fixtures is created by layering precisely cut wooden panels, shifting them by millimeters. For materials, solid chestnut wood and lacquer were used for the Taneya side, while light laminated plywood was used for the Club Harie side to accentuate their respective identities.
Design Challenge: The greatest challenge was to harmonize the two conflicting brand identities of "tradition" and "innovation" within a single space while enhancing the appeal of both. Another significant technical challenge was realizing the massive and complex organic form with extremely high precision under budget and time constraints. To overcome this, we achieved it by meticulously drawing all complex curved surfaces with millimeter accuracy and collaborating closely with the constructor.
Research: This is a design research project aimed at creating new brand value and improving operational efficiency within a department store environment. First, we analyzed the history and philosophy of "Taneya" and "Club Harie" to extract the essence of the brands. Next, we identified the lack of memorable experiences and inefficient customer flow in typical commercial spaces as key issues. As a result, we developed the "strata" concept, where form and function are inextricably linked, successfully enhancing customer circulation while optimizing staff workflow to create a memorable experience beyond mere convenience.
Inspiration: The starting point was the question of how to express and fuse two distinct identities-traditional Japanese confectionery "Taneya" and innovative Western patisserie "Club Harie"-within a single space. The source of inspiration was the magnificent "strata" created by nature. We aimed to express the brand's accumulated history and its vision for the future throughout the entire space with the poetic concept of the layering of time.
Project Duration: Timeline: The design was submitted to a competition in 2021. Construction began in April 2023, and the store opened to the public in June 2023.
Location: Inside Kintetsu Department Store, Kusatsu, Shiga, Japan
Operation Flow: This space interacts with the movement of its visitors. The flowing curves of the fixtures and ceiling, like strata, naturally guide customer flow deep into the store, easing congestion and creating an enjoyable sense of exploration. This allows people to unconsciously explore the worlds of both brands and interact more deeply with them. It provides a more intuitive and comfortable shopping experience than a conventional grid-like store layout.
Team Members: Designer: Norito Nakahara / UDS Ltd.
Designer: Nodoka Ide / UDS Ltd.
Image Credits: Image #1 : Nacasa & Partners, 2023
Optional Image #1 : Nacasa & Partners, 2023
Optional Image #2 : Nacasa & Partners, 2023
Optional Image #3 : Nacasa & Partners, 2023
Optional Image #4 : Nacasa & Partners, 2023
Optional Image #5 : Nacasa & Partners, 2023