디자이너 Yerong Chen의 작품 Stolen Moments 향 패키지 디자인은(는) 매우 권위 있는 2026 A' Design Award 동상의 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 부문에서 탁월한 수상작입니다.

동그래픽· 2026

Stolen Moments 향 패키지 디자인

디자이너: Yerong Chen

클라이언트: Yerong Chen

그래픽 부문 A' Design Award 동상 수상작

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A' Design Award에서 보기 보도 자료 수상 배지

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디자인

Stolen Moments 향 패키지 디자인 소개

Stolen Moments는 계절별 향을 위한 패키지 및 브랜드 아이덴티티 시스템이다. 이 디자인은 빠르게 흘러가는 일상에 의도적인 멈춤을 들여온다. 송대의 부유하는 실 같은 서예 필선과 피어오르는 연기에서 영감을 얻은 하나의 연속된 시각적 선이 아이덴티티의 리듬을 이끈다. 네 가지 계절 향은 7, 14, 21센티미터의 세 가지 길이로 제공되어, 멈춤에 쓸 수 있는 시간에 맞추어 길이를 선택할 수 있다. 패키지는 무코팅 FSC 인증 용지로 제작되었으며, 오프셋 인쇄와 정밀한 다이커팅으로 마감되었다.

수상 인정

A' Design Award 동상 소개

Stolen Moments 향 패키지 디자인, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Stolen Moments 향 패키지 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Stolen Moments 향 패키지 디자인, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: Stolen Moments is a seasonal incense packaging and brand identity system designed to introduce intentional pauses into fast-paced modern life. Drawing inspiration from Song Dynasty floating-thread calligraphy and drifting incense smoke, the design employs a continuous visual line to convey rhythm and stillness. With four seasonal scents and varied incense lengths, it blends minimalist aesthetics with Eastern symbolism to create a meditative brand experience.
치수 및 패키징: The incense series comes in three lengths: 7 cm, 14 cm, and 21 cm. The corresponding box dimensions are 90 mm high by 40 mm wide, 160 mm high by 55 mm wide, and 230 mm high by 70 mm wide respectively. Packaging is made from uncoated FSC certified paper, with inner trays designed to hold incense sticks. Line art precision was tested across formats to ensure consistent visual reproduction.
태그: Incense Design, Visual Identity, Eastern Aesthetics, Minimal Packaging, Sensory Experience, Meditation Product, Line Art, Cultural Branding, Slow Living, Seasonal Ritual
생산 기술: The design was developed using vector-based illustration and typographic refinement, inspired by Song-style calligraphy. Packaging prototypes were created with FSC-certified uncoated paper using offset printing and die-cutting for precision. Line-based visual elements were engineered to ensure consistent reproduction across multiple media and scales, from incense boxes to brand collateral.
디자인 과제: The main challenge was visualizing intangible concepts like time, breath, and stillness. Translating incense smoke into a coherent visual system required balancing cultural symbolism and minimalism. Another difficulty was ensuring line precision across print materials while using sustainable paper. It was also challenging to evoke emotional resonance without literal storytelling or user imagery.
연구: This project is based on qualitative design research exploring how modern individuals perceive and manage time. The goal was to create a product that introduces calm into daily routines. Methods included user interviews, mood mapping, and incense ritual analysis. Data were collected from 15 participants aged 20 to 35. Findings revealed a strong need for structured mental pauses. The result is a system that translates time and mood into tactile, visual, and olfactory form.
영감: The inspiration for Stolen Moments stems from Eastern philosophy of Qi and the floating thread calligraphy of the Song Dynasty. In an era of constant pressure, people are gradually losing the ability to pause. Incense, which connects time, space, and scent, offered a medium for intervention. I translated drifting smoke into a continuous visual line, creating a system where stillness can be seen, touched, and felt in daily life.
프로젝트 기간: The project was developed as part of the “Commercial Design” course at Beijing Jiaotong University. It started in October 2024 and was completed in December 2024 in Beijing, China.
운영 흐름: Users select an incense length based on the time they wish to pause. Shorter sticks are used for brief moments, while longer ones are suitable for extended meditation. Lighting the incense initiates a sensory experience of sight, scent, and stillness. The curved line on the package echoes the shape of drifting smoke, reinforcing the rhythm of time. This interaction invites mindfulness and helps users reclaim quiet pockets in a busy day.