Cloud 빈백 by Zahra Hamzelou is a highly esteemed winner of the very prestigious 2026 A' Design Award 철상 in 가구 디자인 Competition Category.
철가구· 2026
Cloud 빈백
Client: Zahra Hamzelou
A' Design Award 철상 Winner in 가구 Category
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Verified Award Winner
Verify Award Status for #174906The Design
About Cloud 빈백
클라우드 빈백 체어는 구름에서 영감을 받은 불규칙한 실루엣으로 시각적 부드러움과 인체공학적 안정성을 조화롭게 담아낸 개성 있는 좌식 가구입니다. 형태가 쉽게 주저앉는 일반 빈백과 달리, 이중 레이어 구조로 충전재를 보충할 수 있는 내피와 분리하여 세탁기 세탁이 가능한 외피를 적용해 형태와 편안함을 오래 유지합니다. 다양한 연령과 신장의 사용자를 대상으로 한 테스트에서 정서적 안정감 항목이 평균 4.75/5점을 기록했으며, 흔히 "안아주는 듯한" 경험으로 묘사되었습니다. 현재 진행 중인 고비스코스 재활용 원단 연구는 현대적인 실내 공간에서의 지속 가능한 사용을 뒷받침합니다.
The Recognition
About the A' Design Award 철상
Cloud 빈백, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Cloud 빈백, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Cloud 빈백, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Cloud Beanbag Chair by Caspiloun is an innovative seating solution blending cloud-inspired irregularity with ergonomic structure. Unlike conventional beanbags that collapse, its proprietary sewing technique and compartmentalized liner retain form under pressure, delivering a "hug-like" embrace (emotional response 4.75/5 from diverse users, ages 20-67, and heights 150-190 cm). Key features include refillable EPS micro-beads, a machine-washable teddy fabric cover, and customizable Sky/Earth variants for tailored comfort. Handcrafted in Tabriz under registered brand Caspiloun (trademark registration 479476), it promises sustainability as Negotiations with Arta Shokouh (Yazd, Iran) secure high-viscose recyclable velvet for future production. This design offers practicality, emotional resonance, and visual uniqueness as co-equal strength.
- Dimensions & Packaging
- Dimensions: 1400 mm (W) x 1000 mm (D) x 700 mm (H). Outer cover: removable, machine-washable teddy fabric (locally sourced). Inner liner: durable textile with calibrated EPS micro-beads, refillable for longevity. Weight: 9-11 kg (varies by Sky/Earth version). Packaging: liner and cover shipped separately, enabling local filling to minimize international shipping weight and carbon footprint. Technical properties include a proprietary sewing technique ensuring form retention under load, validated by diverse users (ages 20-67, heights 150-190cm). Future iterations target high-viscose recyclable covers.
- Tags
- beanbag, cloud-inspired furniture, ergonomic seating, emotional wellness, refillable design, washable cover, sustainable seating, cozy comfort, innovative upholstery, Caspiloun beanbag
- Production Technology
- The Cloud Beanbag Chair features a dual-layer system: a durable inner liner with compartmentalized EPS micro-bead filling supported by a proprietary sewing technique ensuring form retention under load while maintaining flexibility. The removable outer cover, crafted from locally sourced teddy fabric for the prototype, offers machine-washability and tactile comfort. Handcrafted in Tabriz via modular assembly at Caspiloun, it enables unfilled shipping to minimize logistics impact. User testing (Number: 8, ages 20-67, heights 150-190cm) confirmed the refillable liner’s adaptability (ease of use 3.875/5, enhanced by Sky/Earth variants). Negotiations with Arta Shokouh (Yazd, Iran) secure high-viscose recyclable velvet for future production, promising sustainability alongside practicality, emotional resonance, and visual appeal.
- Design Challenge
- The greatest challenge was crafting a soft seat that retains shape under pressure while ensuring ergonomic support and visual lightness, inspired by clouds yet practical for daily use. Machine washability without structural loss posed a hurdle, exacerbated by limited local materials and Iran’s regulatory constraints on imports. Culturally, beanbags were unfamiliar, requiring education, while historical furniture norms favored rigidity. Testing with diverse users (ages 20-67, heights 150-190cm) overcame this: despite initial height concerns, they rated comfort 4.5/5 and relief 4.75/5. A proprietary sewing technique and modular design, refined through prototyping, addressed these obstacles, validated by Caspiloun’s IP (industrial design 49570).
- Research
- This project employed a user-centered, hands-on design approach. The goal was to craft a chair echoing Thich Nhat Hanh’s mindful rest (Peace Is Every Step, 1991) and Nietzsche’s judgment-free peace (Twilight of the Idols, 1889), easing stress with a comforting hug. Years of custom orders informed testing, using surveys, observations, and video with paper forms. Eight participants (ages 20-67, heights 150-190cm, balanced gender) tested it. Results: 4.5/5 comfort, 5/5 reclining, 4.75/5 emotional relief ("hugged" feel). Insights, aligning with Massaud’s emotional resonance, show softness boosts well-being. This impacts design by prioritizing emotion, society via mental health, and business through innovation.
- Inspiration
- The Cloud Beanbag Chair draws inspiration from the soft, irregular forms of clouds, echoing Friedrich Nietzsche’s judgment-free natural peace (Twilight of the Idols, 1889) and Thich Nhat Hanh’s mindful rest (Peace Is Every Step, 1991). This natural motif shapes its ergonomic design, offering a "hug-like" embrace that supports relaxation, validated by user feedback (emotional relief 4.75/5 across ages 20-67, heights 150-190cm). Inspired by Jean-Marie Massaud’s emotional resonance, it creates a calming presence in overstimulated settings, blending tactile softness with structural stability.
- Project Duration
- The Cloud Beanbag Chair project commenced in January 2025 and was completed in June 2025. All phases-ideation, prototyping, user testing, and production-were executed in Tabriz, Iran, within the Caspiloun workshop. Local participants, ranging from ages 20 to 67 and heights 150 to 190cm, contributed feedback that refined the design’s proportions and validated its comfort and adaptability. The project is registered with the Intellectual Property Center of Iran (industrial design 49570) and branded under Caspiloun (trademark 479476).
- Operation Flow
- The Cloud Beanbag Chair is ready to use-simply place it and sit down. You’ll sink into its soft embrace, lean back, and find natural support that feels like a hug, adapting to your shape effortlessly. Users of all ages (20-67) instantly relax, describing it as "hugging" and "relieving" with a 4.75/5 emotional relief rating. Unlike ordinary beanbags that lose form, its unique design holds its shape, providing consistent comfort. The washable, refillable cover keeps it fresh, while its lightweight build and customizable Sky/Earth versions enhance usability, making every moment a peaceful retreat.
- Patents
- Copyrights belong to Zahra Hamzelou, 2025. Industrial design registered with Intellectual Property Center of Iran, Registration No. 49570, Zahra Hamzelou, 2025. Trademark (2025) Caspiloun, Registration No. 479476, Zahra Hamzelou.
- Image Credits
- Image #1: Photographer Zuzanaghe Studio (Caspiloun), Cloud Beanbag Chair, 2025.
Image #2: Photographer Zuzanaghe Studio (Caspiloun), Cloud Beanbag Chair (Lifestyle View), 2025.
Image #3: Photographer Zuzanaghe Studio (Caspiloun), Cloud Beanbag Chair (Close-up), 2025.
Image #4: Photographer Zuzanaghe Studio (Caspiloun), Cloud Beanbag Chair (Interaction Scene), 2025.
Image #5: Photographer Zuzanaghe Studio (Caspiloun), Cloud Beanbag Chair (No Background), 2025.
Video Credits: Videographer Zuzanaghe Studio (Caspiloun), Cloud Beanbag Chair Product Film, 2025. Background music: “Romantic Bolero Orchestra and Sax - Romantic South American Music,” Pixabay License, no attribution required.
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