Yuplet Branding 기업 아이덴티티 by Jake Wilkins

Yuplet Branding 기업 아이덴티티 by Jake Wilkins is a highly esteemed winner of the very prestigious 2026 A' Design Award 동상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

동그래픽· 2026

Yuplet Branding 기업 아이덴티티

by Jake Wilkins

Client: Yuplet

A' Design Award 동상 Winner in 그래픽 Category

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Verified Award Winner

Verify Award Status for #175650

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yuplet Branding 기업 아이덴티티

Yuplet Branding은 수공예 및 지속 가능한 제품을 위한 마켓플레이스를 위해 제작된 기업 아이덴티티다. 이 시스템은 초승달 모티프를 중심으로 구성되며, 맞춤 제작된 워드마크, 아이코노그래피, 일러스트레이션, 레이아웃 전반에 일관되게 적용된다. 선명한 그린은 구매자 경험을 나타내고 짙은 퍼플은 판매자를 안내하여, 각 사용자 그룹에 명확한 시각적 신호를 제공한다. 젊은 소비자를 대상으로 한 리서치에서 도출된 둥근 형태, 강렬한 대비, 모바일 우선의 시각적 단서는 디지털과 인쇄 접점 전반으로 아이덴티티를 확장한다. 디지털 애셋은 벡터 포맷으로 제작되었다.

The Recognition

About the A' Design Award 동상

Yuplet Branding 기업 아이덴티티, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Yuplet Branding 기업 아이덴티티, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Yuplet Branding 기업 아이덴티티, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
Dimensions & Packaging: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
Tags: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
Production Technology: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
Design Challenge: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
Research: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
Inspiration: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
Project Duration: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
Operation Flow: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.
Team Members: Jake Wilkins