Iran 브레이슬릿 by Mersa Habibi - Taj Gold is a highly esteemed winner of the very prestigious 2026 A' Design Award 은상 in 주얼리 디자인 Competition Category.

은주얼리· 2026

Iran 브레이슬릿

by Mersa Habibi - Taj Gold

Client: Taj

A' Design Award 은상 Winner in 주얼리 Category

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Colors

The Design

About Iran 브레이슬릿

이란(Iran)은 이란의 건축 유산에서 영감을 받은 브레이슬릿이다. 서로 다른 도시와 시대를 대표하는 17개의 건축물을 추상화하여 하나의 연속된 형태로 결합했다. 이 브레이슬릿은 순도 높은 옐로 골드 통금속으로 제작되며 세 가지 사이즈로 생산된다. 이중 홈을 갖춘 스프링 방식의 은폐형 텅 클래스프는 라슈트의 샤흐르다리(시청) 건물 형태 안에 숨겨져 있고, 힌지는 시라즈의 카림 칸 성채에 배치되어 있다. 작은 건물을 누르면 잠금장치가 풀린다. 착용감과 균형을 고려해 비례를 설정하여, 문화적 기억을 매일 몸에 지닐 수 있도록 했다.

The Recognition

About the A' Design Award 은상

Iran 브레이슬릿, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Iran 브레이슬릿, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Iran 브레이슬릿, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The “Iran Bracelet” embodies the timeless grandeur of Iran, a legacy unchanged from the Achaemenids to modern icons. Seventeen monuments from different eras and cities reflect the authentic vision of unity in diversity under the greater identity of Iran. Hidden clasps and hinges ensure strength, comfort, and seamless beauty. By merging cultural storytelling with refined engineering, the bracelet becomes a wearable emblem of heritage, identity, and pride.
Dimensions & Packaging: The Iran Bracelet is produced in three sizes: Small, Medium, and Large. The Medium size has the following dimensions: internal major diameter 60 mm, internal minor diameter 50 mm, and bracelet width 14 mm. These proportions were carefully defined to ensure ergonomic comfort and aesthetic balance.
Tags: Iran bracelet, Persian jewelry, narrative design, cultural heritage design, unity in diversity, Iranian monuments, gold bracelet, hidden clasp jewelry, symbolic jewelry, contemporary heritage
Production Technology: The Iran Bracelet was created through a synthesis of extensive cultural research and design innovation. Architectural references from seventeen monuments across different eras and cities were abstracted and unified in a single form. Initial sketches were transformed into precise 3D CAD models to ensure balance and proportion. Special attention was given to ergonomics so the piece remains both elegant and comfortable. Crafted in solid yellow gold, it reflects durability, refinement, and respect for heritage.
Design Challenge: The greatest challenge of the Iran Bracelet was transforming a vast cultural narrative and monumental architecture into a unified, wearable form without losing authenticity. Balancing the symbolic richness of seventeen monuments with minimal contemporary aesthetics demanded extensive research. Technically, the most difficult task was miniaturizing these structures and hiding clasps and hinges within them while preserving strength and usability. Achieving harmony between meaning, ergonomics, and engineering precision was the main obstacle overcome.
Research: The research was cultural-historical, aiming to translate Iran’s architectural diversity into a unified jewelry form. Methods combined literature review, archival study, and site analysis. Data came from 17 monuments, processed with sketches and 3D CAD tools. Designers and engineers collaborated in modeling and prototyping. Results proved the feasibility of miniaturizing architecture. Insights showed cultural symbolism enhances identity and emotional value, impacting both society and market acceptance.
Inspiration: The “Iran Bracelet” is inspired by the timeless heritage of Persia and the authentic vision: while preserving the differences and identities of its peoples, we remain united and compassionate under the greater identity of Iran. Seventeen monuments from different eras and cities embody this message of continuity from ancient to modern times. The design aims to create a wearable symbol of cultural memory, supported by research on Iranian architecture and hidden clasp engineering for seamless
Project Duration: The Iran Bracelet project started in March 2024 in Tehran, Iran, and was completed in June 2025. The process included multiple ideation phases, extensive cultural research, initial sketches, 3D CAD modeling, and technical refinements to ensure ergonomic comfort and flawless engineering.
Operation Flow: The bracelet uses a concealed spring-loaded tongue clasp with double grooves for security. The clasp is hidden in the Shahrdari building (Rasht) and the hinge in the Karim Khan Citadel (Shiraz). To open, the user presses the Shahrdari building, releasing the latch. After wearing, the tongue is inserted into the housing and with slight pressure locks smoothly, ensuring ergonomic comfort, uninterrupted flow, and cultural symbolism.