Rubin and Chapelle Boutique 패션 리테일 인테리어 by UE Architecture

Rubin and Chapelle Boutique 패션 리테일 인테리어 by UE Architecture is a highly esteemed winner of the very prestigious 2026 A' Design Award 동상 in 인테리어 공간 및 전시 디자인 Competition Category.

동인테리어· 2026

Rubin and Chapelle Boutique 패션 리테일 인테리어

by UE Architecture

Client: Rubin and Chapelle

A' Design Award 동상 Winner in 인테리어 Category

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The Design

About Rubin and Chapelle Boutique 패션 리테일 인테리어

루빈 앤 샤펠 부티크(Rubin and Chapelle Boutique)는 캘리포니아주 뉴포트비치에 위치한 패션 리테일 인테리어이다. 95제곱미터 규모의 이 매장은 뉴욕시의 오래된 원단 창고 작업장에서 영감을 얻었다. 어두운 질감의 마감재가 스모크 글라스와 스틸로 구성된 부분 높이의 벽체와 결합되었다. 파티션이 천장 아래에서 마무리되어 오픈 천장과 노출된 덕트가 그대로 드러나며, 협소한 공간이 한층 넓게 느껴진다. 삼각형과 직사각형 형태의 영역에는 피팅 공간과 이브닝웨어 구역이 배치되었다. 깊이감 있는 선반은 의류를 소규모 그룹으로 나누어 쇼핑의 흐름을 여유롭게 늦춘다.

The Recognition

About the A' Design Award 동상

Rubin and Chapelle Boutique 패션 리테일 인테리어, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Rubin and Chapelle Boutique 패션 리테일 인테리어, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Rubin and Chapelle Boutique 패션 리테일 인테리어, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike any store in the Southern California outdoor mall, we incorporated textured deep and dark materials into the space. The use of partial-height smoked glass supported by steel is unusual for this earthquake zone, allowing for an open ceiling with exposed ductwork and views across the compact area, making it feel larger. The lighting contrasts rugged textures with the sophisticated elegance of Rubin and Chapelle’s fashion. Through the grey glass, customers glimpse intimate, exclusive spaces for evening wear and fittings, adding a touch of refined exclusivity.
Dimensions & Packaging: Store area 95 sqm. Main ceiling height: 5030mm. Storefront height, top of shelves and ceiling height at entry: 3650mm. Top of glass partitions and entry door: 2750mm.
Tags: Retail, fashion, luxury, rustic
Production Technology: The design incorporates partial-height walls of smoked glass and steel as a counterbalance to the rustic materials. It is particularly notable in this earthquake-prone area to have walls that do not rise to the ceiling for anchorage. This choice allows for an open ceiling with exposed ductwork, enhancing the feeling of spaciousness and providing views across and through the compact space.
Design Challenge: Determining how to get the desired flow and visual lucidity while faced with the earthquake zone structural restrictions proved challenging. We made it even more daunting when choosing to hang all the shelving on the walls with minimal connections to the floor. Careful coordination with the structural engineer had to be done to achieve the look we were after.
Research: To ensure the boutique reflects the brand, we visited their other stores and workshop and interviewed the owners. We also spoke with the mall operators about their plans to upscale with luxury brands. Based on this information, we limited elements in the dressing room, added multiple mirrors in the fitting area, and provided transparency for customers to bring friends. Layered curtains were installed in the changing rooms to allow items to be passed through without opening them, and hanging rods were elevated to accommodate long draping dresswear.
Inspiration: Drawing inspiration from the RC workshop, an old fabric warehouse in New York City, the design intends to encourage exploration of a mysterious, rustic space. The aim is to encourage customers to explore the space more thoughtfully, moving away from traditional retail layouts that often limit interaction and engagement.
Project Duration: The project started with a meeting with the owners of Rubin and Chapelle in February of 2024. We started working with them on the design shortly after, completing it in May that year. Construction started in January 2025 and was completed in May 2025. (It took a long time because of the Corona disaster.) The store, located in Fashion Island, Newport Beach, California, opened in May 2025.
Operation Flow: The wedge-shaped space has side walls oriented toward the entry, making them too prominent. To enhance discovery, we added smoked glass partitions that delineate interconnected triangular and rectangular zones. These openings subtly reveal the spaces beyond, enticing visitors to explore further. The rectangular arrangement of fitting and evening wear areas creates a runway-like experience, encouraging dynamic interaction with the space. Deeper shelving segments clothing into smaller, curated groups, effectively slowing the shopping pace and promoting thoughtful exploration.
Team Members: Jeff Goldberger, Architect, UE Architecture
Sean Kim, Structural Engineer, KNSE Structural Engineering
Image Credits: Rubin and Chapelle