Jonghwi Lee and Junho Song의 Ddml01 어반 저속 차량

디자이너 Jonghwi Lee and Junho Song의 작품 Ddml01 어반 저속 차량은(는) 매우 권위 있는 2026 A' Design Award 금상의 차량, 모빌리티 및 운송 디자인 부문에서 탁월한 수상작입니다.

금차량· 2026

Ddml01 어반 저속 차량

디자이너: Jonghwi Lee and Junho Song

클라이언트: Daedong Mobility

차량 부문 A' Design Award 금상 수상작

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Ddml01 어반 저속 차량 소개

이 저속 차량은 도심 및 지역 사회 환경에서 접근성 높고 효율적인 모빌리티를 제공하기 위해 설계되었습니다. 그 형태 언어는 현대 전기차의 세련된 미학을 반영하며, 날카로운 비율, 매끄러운 표면, 그리고 유선형의 LED 조명이 특징입니다. 넓혀진 진입 프레임, 낮춰진 지상고, 조절 가능한 좌석은 모든 연령대의 사용자에게 편안함과 사용 편의성을 높여줍니다. 확장 가능한 배터리 시스템을 갖춘 표준화된 플랫폼을 기반으로 설계되어, 콤팩트한 형태에서 대형 형태까지 확장되며, 근거리 이동부터 리조트에 이르기까지 다양한 용도로 활용할 수 있습니다.

수상 인정

A' Design Award 금상 소개

Ddml01 어반 저속 차량, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Ddml01 어반 저속 차량, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Ddml01 어반 저속 차량, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: This design embodies the sleek and refined form language of modern electric vehicles. Clean surfaces, slim Led lighting, and sharp proportions create a dynamic yet elegant presence. The widened entry frame and lowered stance are seamlessly integrated into the sculptural flow, emphasizing accessibility without compromising style. Its unique value lies in merging functional inclusivity with a streamlined, future-oriented aesthetic.
치수 및 패키징: Width 1200mm x Length 2770mm x Height 1803 mm. / Wheelbase 1741mm, Ground Clearance: 250mm / The vehicle has been designed in accordance with sae j826 (H-Point determination), sae j1100 (interior dimension definitions), and sae j941 (driver eyellipse) standards.
태그: LSV, Urban Mobility, Mobility Platform
생산 기술: This project applies a standardized battery and platform system across different vehicle sizes, significantly reducing development cost and shortening production time. Modular scalability ensures flexibility while maintaining quality, enabling rapid realization from concept to market.
디자인 과제: The hardest part was understanding the North American lifestyle and how people prefer to board and use low-speed vehicles for short, frequent trips. Defining the right entry design and usability features was not obvious. We conducted on-site visits and months of field research, observing communities and users directly. This process revealed insights that guided the accessible design and ensured cultural fit.
연구: The research for this project was based on a user-centered design study combined with market analysis. The objective was to understand the rising demand for sustainable and versatile low-speed vehicles in North America, especially in urban neighborhoods and community environments, as well as in commercial sectors such as resorts, golf courses, and logistics.

The methodology combined field observations, competitor benchmarking, and ergonomic studies. We analyzed how people of different age groups enter, exit, and interact with vehicles, while also studying community traffic patterns and lifestyle trends.

For data collection and tools, we used anthropometric standards such as sae j826,jJ1100, and j941, along with CAS modeling, digital mock-ups, and physical prototypes. User trials were conducted with participants across a wide age range to evaluate accessibility, comfort, and usability.

The results showed that accessibility was one of the biggest barriers in existing low-speed vehicles. By widening the space between the A and B pillars and lowering the ground clearance, entry and exit became significantly easier. Adjustable seating was found to be critical in making the vehicle comfortable for diverse users, from teenagers to elderly passengers.

The insights gained highlighted that design for community mobility is not just about function, but also about inclusivity and user dignity. This research impacted the design by reinforcing the importance of human-centered ergonomics, while the use of a standardized battery and platform system provided scalability and efficiency.

In real-life terms, the research supports Daedong Mobility’s broader vision of creating mobility solutions that go beyond transportation. It provides business value by reducing development costs and production time through platform standardization, societal value by enabling safer and more inclusive community transport, and design value by setting a new benchmark for the next generation of compact mobility solutions.
영감: The inspiration for this project lies in creating a mobility solution built on a standardized battery and platform system across vehicle sizes. This approach enables not only commercial applications but also easy and accessible use in urban and community settings. The scalable structure, from small to large formats, supports diverse needs such as resorts, golf courses, logistics, and neighborhood transport, ensuring efficiency and readiness for production.

Equally important, the form language of this vehicle was carefully developed to align with Daedong Mobility’s existing design identity while looking toward the future. Drawing from the gs100 motorcycle currently in production, the design integrates sharp proportions, dynamic surfaces, and a sense of agility, embodying the sleek aesthetics associated with electric vehicles. This continuity ensures a recognizable brand image, while projecting a futuristic vision of mobility that balances practicality with style.

At the same time, the design aspires to go beyond transportation, offering experiences that transform daily lifestyles. Inspiration was drawn from the pursuit of safe, efficient, and enjoyable mobility within complex traffic environments, while embracing the values of freedom, practicality, and sustainability found in the North American lifestyle.

As a company, Daedong Mobility develops products across multiple fields with the vision of creating vehicles that serve diverse purposes beyond mere transportation. This project reflects that philosophy, showing how next-generation compact mobility can become not just a vehicle, but a new cultural way of living.
프로젝트 기간: The project was carried out in Korea from April to September 2025, and it is currently in the mock-up stage. The team is preparing to participate in the PGA Show to be held in Orlando, Florida in 2026.
운영 흐름: The vehicle is designed for effortless daily use in communities and urban areas. Wide entry space and low ground clearance make getting in and out simple, while adjustable seats allow comfort for all ages. Easy steering and intuitive controls ensure smooth driving. Its standardized platform enhances efficiency, while the design focuses on safety, comfort, and inclusive mobility, making it more practical and enjoyable than conventional small vehicles.
특허: Patent Pending – Owned by Daedong Mobility Co., Ltd.
Trademark Registered – Daedong Mobility
팀원: Designer: Junho Song
Designer: Jonghwi Lee
이미지 출처: Main Image #1: Digital Rendering Daedong Mobility Design Team, LSV Concept Rendering, 2025.
Optional Image #2: Digital Rendering Daedong Mobility Design Team, LSV Concept Rendering, 2025.
Optional Image #3: Digital Rendering Daedong Mobility Design Team, LSV Concept Rendering, 2025.
Optional Image #4: Digital Rendering Daedong Mobility Design Team, LSV Concept Rendering, 2025.
Optional Image #5: Digital Rendering Daedong Mobility Design Team, LSV Concept Rendering, 2025.